“I have a friend who used to call it putting the cookies on a lower shelf. And you want to say to the audience things that they can absolutely understand and they can take action on and that are not confusing.”

What really sets the best speakers apart? This week on The Speaker Lab, host Grant Baldwin chats with Donald Miller, author, entrepreneur, and creator of the StoryBrand framework, about how to become the kind of speaker event planners and audiences remember.

Donald’s golden rule? If you confuse, you lose. Rather than trying to sound smart or fancy, focus on making your message unmistakably clear. Simple, repeatable soundbites are the key to winning hearts and growing your impact. And instead of trying to be everything to everyone, Donald urges speakers to solve a specific problem. Dialing in on your area of expertise makes you the go-to choice and helps book more gigs, not fewer.

In regard to feelings of imposter syndrome, speakers don’t need to know everything, just more than their audience. Donald reminds speakers that they’re not the hero, they’re the guide, and if they can help their audience win, they’ll stand out for all the right reasons. Packed with wisdom you can put into action today, this episode is essential listening for anyone who wants to master both the art and business of getting booked—and remembered—as a speaker. Don’t miss it!

You’ll learn:

• Following proven communication principles over improvisation
• How the StoryBrand framework clarifies and structures messaging
• Defining your niche as a speaker
• Establishing authority by knowing your subject
• Positioning your audience as the hero
• Prioritizing clarity over cleverness in communication
• Using both speaking and writing to refine your content
• And much, much more!

“The more niched down you get, the more likely you are to be on stages.”

Episode Resources

• Donald’s Website
• 2 Day Booked and Paid Bootcamp
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
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• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify

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