In this episode I talk with Heather Cook of Social Stager about the importance of creating a brand that sets you apart.

You will learn:

• Why a mission statement is foundational and serves as a litmus test for your brand
• How to dig into the details of your Ideal Client so that your brand message is on point
• Heather's process for choosing brand colors and how color psychology impacts the way your business will be perceived
• How to bring out your personaility with your brand while appealing to your Ideal Clients
• How to determine your business's core values and why that is an integral part of your brand
• What high level brand messaging is
• Ways to convey what sets your company apart in order to stand out in a noisy online world
• How content pillars help you create effective and strategic content