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In the ever-evolving world of social media, building company owners often wonder if it's worth the effort. The short answer is yes — if you approach it strategically.
Our latest podcast episode outlines key strategies and common pitfalls, helping you effectively leverage social media to build credibility, attract talent, and ultimately grow your business (without being online or posting constantly!).
Here’s a glimpse of what we cover:
0:00 Introduction
2:00 Marti has heard it before “my clients aren't on social media” which just isn’t true. So should you be using social media? What should you consider?
4:07 You shouldn’t be doing everything, especially without a strategy, so here is TPB’s official three strike marketing strategy.
9:24 Know, like and trust.
12:08 How do we put this into practice? Let’s use an Instagram account as an example.
16:10 So you’re still struggling with getting into social media, getting in front of the camera or finding time to prioritise it. Here are some quick tips to fight those hurdles.
20:41 Key takeaways from today's discussion.
At The Builder's Ladder Podcast, we're your partners in building a thriving construction business. Subscribe now for weekly episodes packed with actionable tips.
Follow Marti and Owen at TPB for more: https://www.instagram.com/theprofessionalbuilder/
Get your free content calendar, business health audit + free resources here - https://www.theprofessionalbuilder.com
https://www.facebook.com/groups/TPBmember: https://www.facebook.com/TheProfessionalBuilder
See omnystudio.com/listener for privacy information.
By The Professional BuilderIn the ever-evolving world of social media, building company owners often wonder if it's worth the effort. The short answer is yes — if you approach it strategically.
Our latest podcast episode outlines key strategies and common pitfalls, helping you effectively leverage social media to build credibility, attract talent, and ultimately grow your business (without being online or posting constantly!).
Here’s a glimpse of what we cover:
0:00 Introduction
2:00 Marti has heard it before “my clients aren't on social media” which just isn’t true. So should you be using social media? What should you consider?
4:07 You shouldn’t be doing everything, especially without a strategy, so here is TPB’s official three strike marketing strategy.
9:24 Know, like and trust.
12:08 How do we put this into practice? Let’s use an Instagram account as an example.
16:10 So you’re still struggling with getting into social media, getting in front of the camera or finding time to prioritise it. Here are some quick tips to fight those hurdles.
20:41 Key takeaways from today's discussion.
At The Builder's Ladder Podcast, we're your partners in building a thriving construction business. Subscribe now for weekly episodes packed with actionable tips.
Follow Marti and Owen at TPB for more: https://www.instagram.com/theprofessionalbuilder/
Get your free content calendar, business health audit + free resources here - https://www.theprofessionalbuilder.com
https://www.facebook.com/groups/TPBmember: https://www.facebook.com/TheProfessionalBuilder
See omnystudio.com/listener for privacy information.

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