Check out the full book - Podcast Growth: How to Grow Your Podcast Audience 

Audiograms combine images, text, and audio to create a social media post. they are as memorable and attention-grabbing as video, without being as time-consuming or data-heavy. WNYC created an open-source code to accomplish this means of podcast promotion, and there are other options available to you now, too. 

Type: Short Task

Time Required: One hour

Podcast Level: From the beginning 

The open-source code that WNYC created was intended to be a free resource for podcasters to use to promote their work. It’s great, but it can be confusing for people who don’t know how to code. Fortunately, Headliner has created an app which guides you through the process. The free version lets you make a certain number of audiograms per month. Depending on the social media platform for which you intend to make your audiogram, the size constraints vary. However, you can use the same content with different aspect ratios or time limits for different platforms. 

Figure out what section of your podcast you want to highlight. Much like quote images, an audiogram is a sample of a moment from your podcast. In this case, instead of a line or two of text, you’re using a few seconds to a few minutes of audio. 

Decide on the art you want to use. For consistency, you probably want to use your podcast logo. However, you can certainly use whatever art you want, as long as it fits with Headliner’s size requirements. 

Including closed-captioning is a wise choice. Many people browse social media with the sound turned off, and don’t turn the sound on unless they’re curious about a particular post. If you include closed-captioning (well done: you make your post more accessible), go through and edit it for accuracy. 

Headliner’s mobile app honestly makes it easy for you to promote your show from your phone. You could do this while you’re waiting for a coffee order or sitting in a park 

Task List: 

• Go to Headliner’s website and sign up for a free account. 
• Use the Audiogram Wizard and type in your podcast’s name or RSS feed.
• Select the portion of your podcast episode that you want to share.
• Follow the Audiogram Wizard instructions to create your audiogram. 
• If you use closed-captions, proofread and edit them for accuracy. 
• Check the audiogram to make sure it’s just right. 
• Download a copy for your archives. 
• Post the audiogram to social media. 
• Make sure that the post includes a link to your podcast website. 
• Encourage your followers to share the post. 

thepodcasthost.com/audiograms - How to Make and Use Audiograms

thepodcasthost.com/publishtoyoutube - Publishing Your Podcast on YouTube

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Check out the full book - Podcast Growth: How to Grow Your Podcast Audience 

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