Urgency gets people off the fence, but it also makes you feel like a sleazy car salesman. In this episode, Sam and Katy break down exactly when and how to use scarcity and urgency without triggering buyer's remorse, defensive reactions, or total deal death. If you've ever felt gross sending a "this offer expires" email or watched a sale implode after you pushed too hard, this one's for you.

You'll learn:

• Why urgency can either close deals or blow them up completely

• The difference between ethical scarcity and manufactured pressure tactics

• How to use soft holds and first right of refusal the right way

• When countdown timers work and when they make you look desperate