The Adventures After Teaching Podcast

Creating a Franchise and Membership Supporting New Mums


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I talk to Emily Mills who has been out of the classroom for 10 years now building her hypnobirthing business and private hypnotherapy practice. After her own positive birth experience, Emily trained as a practitioner herself and has niched to support mothers. 

In the last few years Emily has successfully franchised her classes and expanded to offer mindset support for mums in her membership and 1:1 coaching.

This is a really helpful interview for anyone interested in supporting new parents, mental health and building a community. 

In this episode we also explore:

Finding the "performance" of teaching incompatible with having children (2:00)
Retraining as a clinical hypnotherapist (5:00)
Discovering hypnobirthing and growing her business (8:00)
Niching to support parents and new mums (9:30)
Emily's decision to franchise and what to consider (10:00)
The business structure of Babies in Waiting (14:30)
Building an online community during the pandemic (17:30)
The challenges of being an entrepreneur (23:00)
Enjoying the flexibility to be there for her own children (25:00)

Links and Resources
Babies in Waiting

If you're looking for step-by-step support to find and secure a new job or start your own business, check out the Adventures After Teaching Academy which will help you successfully leave the classroom! 

Looking for clarity & confidence around your decision to leave teaching plus ideas for what to do next? Our much-loved FREE Stay or Go? Workshop is back for 2026! Sign up here and we'll send it straight to your inbox on Saturday 4th April

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The Adventures After Teaching PodcastBy Joanne Howard

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