In today’s episode, I sit down with Audie Attar, the founder and CEO of Paradigm Sports, who’s best known for managing Conor McGregor. Audie shares his journey from being an athlete to becoming a leading sports agent, driven by his passion for advocacy and entrepreneurship. We talk about the importance of creating real value, building purpose-driven businesses, and maintaining authenticity in a world that can easily focus on quick gains. Audie explains how forward thinking and having a clear vision helped him shape his success and create a lasting impact, including how he navigated challenges to build Paradigm Sports into a powerhouse.