Part two of Alan Christian’s interview focuses on using his success to create a blueprint from starting to build a brand in a new market from scratch.  

3:00  Strategy Recap

4:50  Starting with mapping your community

7:05  Making connections & creating a presence

12:50 Business posting strategy

17:30 Hiding the salesman

20:30 Lead with a story

22:10 Don’t over complicate it

25:30 Attract instead of chase

“I’m creating a presence at places in the local community using Social Media.”

 “In addition to liking and commenting on local businesses, I am the only guy who added a picture in the comments.”

“When I’m posting, it’s not about business. It is about something that is uplifting and positive, or whatever the community thinks is cool.”

“I’m piggybacking on other businesses social media postings.”

“You need to think about the pain points of the consumers in your market and create content that matches the life they are living.”
 
 Links:

Mortgage Success Academy - onedollarmsa.com

Next Level Loan Officers - https://www.nllodigital.com/mortgage-success-offer

Loan Officer Events - loanofficerevents.com

Social Media:

Facebook - https://www.facebook.com/NextLevelLoanOfficers/

YouTube - https://www.youtube.com/channel/UCwSyHzkvBri1YWJSH7df1CQ

LinkedIn - https://www.linkedin.com/company/next-level-loan-officers/about/

Alan Christian Facebook - https://www.facebook.com/alanchristianmortgageteam/

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