If you’re not tracking it, you’re winging it. That's why it's important to have a system in place to help keep you accountable. In this episode, Melissa Arlena joins us to discuss the power of airtable and accountability. Listen in as we discuss systematizing recurring revenue and keeping clients from slipping through the cracks. Whether you’re running a course, a coaching program, or a service-based business—this episode unpacks the real reasons you need better systems (and how Airtable can be your operations BFF).

Find It Quickly

00:27 - Welcoming Back Melissa Arlena

01:20 - Diving into Airtable

01:52 - Client Hub & Airtable

04:14 - Website and Offer Refinement

05:39 - Airtable for Blogging Club and Recurring Income

06:40 - Automations and Payment Tracking

13:16 - Email Automations and Client Check-ins

16:05 - The Importance of Client Accountability

16:43 - Challenges of Time Zones in Coaching Programs

17:23 - Maximizing Group Coaching Calls

18:48 - Using Airtable for Client Experience Audits

19:47 - Automating Client Follow-Ups with Airtable

20:10 - Organizing Content and Client Data with Airtable

22:48 - Airtable for Photographers: Tracking Client Interactions

25:03 - Leveraging Airtable for Business Insights

Resources Mentioned

Episode 211: Marketing Mondays Will Transform Your Business Strategy with Melissa Arlena and Alison Bell

Episode 80: SEO Best Practices for Photographers | Simple SEO Series with Melissa Arlena (Part 2)

Content Hub Template

Airtable

Thrivecart

Zapier

Flodesk

HoneyBook

Dubsado

Táve

Connect with Melissa

Website: pictureperfectrankings.com

Podcast: pictureperfectrankings.com/photography-podcast

Free FB Group: facebook.com/groups/pictureperfectrankings

Instagram: instagram.com/pictureperfectrankings