With more than 30+ years of marketing experience and plenty of stories to go around, we were so excited to welcome back Michael Mendenhall, Chief Marketing & Communications Officer, TriNet for another episode on Marketing Trends! In case you missed it, here’s our first episode with Michael. On this episode with Michael, we dig deeper into Michael’s story bank and talk all things asset synergy, longer/shorter-term content, and much more!

3 Key Takeaways:

- The synergy of company assets should be leveraged in your marketing.

- Think about the larger narrative when creating shorter-term narratives with the marketing campaigns that are being created.

-  Content shouldn’t be clutter for consumers, be mindful and succinct in your content.

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