Everybody tells you to create content to attract more patients, stand out from your competition and become the go-to chiropractor for your target market.

But what do you do if you had no audience? What if you don’t have thousands of people awaiting your next blog article? Should you just give up content marketing if you’re not a celebrity?

No. The truth is: You can start content marketing without having an audience and still be successful in the long run. The key is a simple shift in your thinking about content marketing.

If you make this change, you can stop worrying if it’ll work and start creating content today, knowing you’ll eventually have a system that continuously attracts patients.