Creativity, in our books is the not-so-secret sauce that makes doing business well taste more than just a little bit delicious. It's also what Fi in particular trades off and has built a thriving business around. In this episode we dig into what drives creativity for Fi. We explore some of the nuances that enable creativity to thrive and why AI may be the next best thing since sliced bread...but is a fast, cheap, processed loaf what we really want to be enjoying with our morning coffee? We hope you enjoy the conversation, and if you do please do share it with someone who needs a little creative lift. Thanks for listening!

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