Scott McKain is the Founder and CEO of Distinction Institute and the author of best-selling books "Create Distinction: What to Do When ''Great'' Isn't Good Enough to Grow Your Business" and "ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction." His company focuses on helping professionals learn how to create competitive space in highly contested marketplaces, and how to deliver the "Ultimate Customer Experience ®".

In this episode, we talked about shared vision, constant reinforcement, competitive advantage, service, customer experience...