Creative Control

By Fast CompanyTV & Film Business Arts Marketing

Creative Control episodes

October 10, 2023 FROM SAP AND FASTCO WORKS: Growth Agents: The inside story of Sweetgreen’s rapid rise to the top
Mitch Reback, CFO of Sweetgreen, is one of the rising corporate financial stars who is helping to take their companies to the next level. When he started, Sweetgreen had 25 stores; today, there are more than 220—and Reback says the company is still in its “infancy.” In this podcast, part of the SAP-sponsored Growth Agents series, Reback takes a deep dive into his role as a growth agent. Capital is the engine that drives growth, and Reback says his job is to make sure the company has adequate capital to grow as well as determining how best to allocate it, including investments in stores, marketing, staff, and technology—or, as he puts it, to push innovation forward in a way that’s capital efficient.
13 min
October 10, 2023 Designing AI with Intention: Brian Chesky's Call to Arms for Creative People
James Vincent talks to Brian Chesky, co-founder and CEO of Airbnb, at Fast Company's Innovation Festival this past September in New York City. They discuss the future of AI, the need to design good principles, and Chesky's "call to arms' for creative people.
27 min
October 04, 2023 Why nostalgia is such a powerful force for brand marketing
What do Chanel, Heinz 57, and Coors Light all have in common? They’re all brands that have built a connection with their consumers. On today’s episode, we’re looking at our company’s ‘Brands That Matter’ recognition program with ‘Fast Company’ senior staff editor Jeff Beer. Not only is it about building connections, but also developing culturally relevant messaging, making an impact through social causes, and communicating their mission and values clearly. We also chat about peak marketing nostalgia and, specifically, how Kraft Macaroni & Cheese is re-releasing SpongeBob shapes, which seems like a perfect example of a brand keying into what millennials miss about childhood.
‘Are you ok with being in the shadows?’ Bobby Kim, aka Bobby Hundreds, talks about how he started his streetwear brand, The Hundreds, 20 years ago. Every year, there’s always a debate about what streetwear is—some people say it’s not cool anymore because of elitism and snobbery within subcultures. To get around this, Hundreds says you need young people discovering it for first time, as well as seasoned veterans weighing in, for a brand to have lore and build a legacy. Most streetwear brands are built to be ephemeral, but Hundreds said what helped his company was sticking to its core values: honesty, communication, and being personable. “People never go out of style.”
Check out @bobbyhundreds and The Hundreds’ Substack ‘Monologue’: https://bobbyhundreds.substack.com/p/the-importance-of-diversity-and-representation
49 min
September 27, 2023 For Lego, net zero goals are anything but child’s play
Lego has been pushing its ambitious sustainability efforts for years . . . only to recently do an about-face (sort of) by telling us that it will continue manufacturing its blocks with petroleum-based ABS plastic. Even though the company promised to get rid of petroleum-based materials by 2030.
“Fast Company” senior editor Liz Stinson breaks down Lego’s recent announcement, which was more like “an excuse” or kind of an apology. In its efforts to redesign its bricks by using recycled plastic material, Lego decided that a) this kind of plastic just wasn’t going to be as good as the current ABS plastic used for its iconic bricks, and b) it would be more carbon intensive to have to retool its entire manufacturing process to make that work. So . . .it’s not exactly greenwashing, but it’s also not not greenwashing—and it highlights the interesting tension between what companies promise and what they can (or will?) realistically deliver.
And at the Innovation Festival last week, Yaz chatted with Jason Blum, founder and CEO of Blumhouse; David Gordon Green, director of The Exorcist: Believer; and Emma Tammi, director of Five Nights at Freddy’s. Tammi discussed adapting a popular video game into a successful movie, how to balance her artistic vision with fans’ expectations, and producing a movie that could stand on its own. Blum explained how The Exorcist was the ‘riskiest’ undertaking of his life . . . and how he begrudgingly gave up the perfect release date of Friday, the13th, to Taylor Swift since her Eras Tour film is coming out that day.
And speaking of movie production, we’ve also been following the WGA strike with its recent deal.
49 min
September 18, 2023 Creative Control series roundup!
2 min
September 13, 2023 Who is the ‘most fairly paid’ CEO in America—and what does that even mean?
So many CEOs make waaaay more than their workers. To use just one famous example, Apple CEO Tim Cook made more than $99 million in 2022. That’s 1,117 times the company’s median worker pay of $84,000 a year. ‘Fast Company’ deputy digital editor Morgan Clendaniel explains why CEO pay has increased exponentially over the years and discusses how that plays a significant role in overall income inequality.
Want to find novelty in your desk job? Michelle Khare discusses trying out all kinds of different jobs on her YouTube channel’s ‘Challenge Accepted,’ which just won Show of the Year at this year’s Streamy Awards. Having gone to Butler Academy, clown school, and worked as a runway model, Michelle says she’s learned that challenge and failure can still lead to personal growth. Another takeaway: The best managers are those who have done the job firsthand: Management training is ‘something we collectively need to address across corporate America.’
And check out the music video of ‘Back on 74’ by Jungle: https://www.youtube.com/watch?v=q3lX2p_Uy9I
For more info on Fast Company’s CEO Fair Pay Report, check out: https://www.fastcompany.com/90946788/out-of-control-ceo-pay-why-its-a-problem?partner=rss&utm_source=rss&utm_medium=feed&utm_campaign=rss+fastcompany&utm_content=rss
FAST COMPANY INNOVATION IS NEXT WEEK! LAST CHANCE TO BUY TICKETS: https://events.fastcompany.com/innovationfestival23
42 min
September 06, 2023 How ChatGPT is launching tech’s next big wave
OpenAI is reportedly nearing $1 billion in annual sales. There’s an AI arms race among big tech companies. AI is everywhere and on everyone’s mind, so we’re breaking it all down. Fast Company senior writer Mark Sullivan explains who the major players are—from Nvidia to Anthropic—why ChatGPT has had such a strong impact on society, and how Congress will decide to regulate AI.
Eleven Madison Park chef and owner Daniel Humm talks about the difficulties of running a fine-dining restaurant and why he decided to make the menu completely plant-based during the pandemic. The restaurant is celebrating 25 years in the global fine-dining industry with the new book, Eat More Plants, penned by Humm.
And we discuss Walmart’s search for a new CEO with healthcare experience.
Don’t forget to check out our Fast Company Innovation Festival! https://events.fastcompany.com/innovationfestival23
41 min
August 30, 2023 YouTube’s $14 billion bet on NFL Sunday Ticket
YouTube paid $14 billion for the rights to the NFL Sunday Ticket. For the next seven years, NFL viewers will be able to watch live football games from their living rooms—on YouTube.
Fast Company senior writer Ainsley Harris explains the reason behind this purchase: YouTube consumption is heavily fragmented. Everyone is watching YouTube, but very few people are watching together. Sunday Ticket is a cornerstone type of content and NFL games pull in millions of people. This move speaks to the long-term investment that YouTube is making in both live sports and live NFL games.
“We’re in an era of reckoning hypocrisies.” When Seth Rogen got into pottery a few years ago, he started sculpting ashtrays. Few people were putting a lot of thought into the lifestyles of people who smoked weed. But now, people are actually celebrating it. So, Rogen decided to create well-designed accessories, like ashtrays and grinders, to address the pent-up desire from weed smokers to decorate their space with nice things. “Crafting products that speak to your personal tastes and lifestyles is validating.” Say goodbye to your old soda cans.
And then we look into that rumor regarding The New Yorker article about Tiger Global.
Check out our upcoming Innovation Festival: https://events.fastcompany.com/innovationfestival23
45 min
August 23, 2023 So, thanks to Bidenomics, we’re not in a recession?
Late last year, everyone thought we were headed for a recession. But now we’re doing great. What’s going on? James Surowiecki, author of The Wisdom of Crowds and a Fast Company contributing writer, explains how “Bidenomics” is actually helping boost the economy.
Courtney Tracy calls herself the truth doctor on TikTok. This came about after she’d dealt with a serious life event in 2019 and thought she needed to hide her struggle. She realized that if an up-and-coming licensed therapist was going to hide her mental health problems, what does that say about mental health overall? That we should hide it, be embarrassed about it . . . really? She was struggling, and she thought the world needed a therapist who was significantly struggling. So she called herself the truth doctor and, in fact, told the truth about her struggles to encourage other people to be honest with themselves and tell the truth about their struggles.
And we’re sorry to hear about Britney’s divorce . . .
Don’t forget to check out our upcoming Innovation Festival at: https://events.fastcompany.com/innovationfestival23
And apply for MIC! https://www.fastcompany.com/apply/most-innovative-companies
42 min
August 16, 2023 SKIMS’ CEO on how Kim Kardashian is like Michael Jordan—and Starbucks
The Women’s World Cup is coming to an end this weekend! The international soccer championship is down to its final week in which Spain and England will be facing off in the final match. Fast Company senior editor Amy Farley and staff editor AJ Hess catch us up on the drama and break down what this tournament means for pro women’s sports.
Also, SKIMS cofounder and CEO Jens Grede explains how Kim Kardashian is like the Michael Jordan of the influencer generation and why the pumpkin spice latte is so important.
And Broadway’s back, baby! Our personal fave is Spamalot.
Don’t forget to sign up for our upcoming Innovation Festival on September 18-21: https://events.fastcompany.com/innovationfestival23
49 min

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The days of celebrities, athletes, and creators relying solely on their talent to build their brands is over. Today, it’s all about partnering with brands, investing in companies, or even launching a…