Creative Courage with Matt Essam

By Matt EssamBusiness Education Arts Self-Improvement Marketing Design

Creative Courage with Matt Essam episodes

March 25Scarcity Mode vs. Opportunity Mode - Which One Are You In?
As a creative business owner, it can feel like there’s a lack of opportunities out there.
Like you’ve exhausted all possibilities, or, people “just aren’t buying at the moment”.
But often, the opportunities are there, we’re just not in the right mindset to see them.
We’re in ‘scarcity mode’, rather than ‘opportunity mode’.
And when we’re in scarcity mode, our brain switches to fight or flight. We make defensive decisions and we stop seeing opportunities that are right in front of us.
In this episode, I break down the difference between scarcity mode and opportunity mode, how scarcity damages your sales and creativity and the practical steps you can take to shift your thinking when panic starts creeping in.
Because once you learn to recognise it, you’ll start seeing opportunities showing up everywhere. And you’re more likely to land them when they do.
Covered in this episode:
The difference between “scarcity mode” and “opportunity mode”.
Why scarcity thinking leads to bad business decisions.
How panic harms creativity.
The real reason many creatives stay stuck in a feast and famine cycle.
Techniques to pull yourself out of scarcity mode.
Why more opportunities exist around you than you think.
And more…
If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.
PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.

LEARN MORE
Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator
CONNECT
Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/
LISTEN
Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT
Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799
YouTube - https://www.youtube.com/playlist?list=PLcf0CcYK3MtnITQCyGXoVVR-eTu8SEbAV
19 min
March 18How To Stop Fear and Scarcity From Running Your Business with Sebastian Bates
After a serious BASE jumping accident that shattered both his legs, doctors told Sebastian Bates he may never walk again.
During Seb’s 2 years of rehab, he lost 15 of his close friends, leaving him with PTSD and major survivors’ guilt.
This is one of the most fascinating conversations I’ve had on this podcast (back in 2024), so I wanted to share it again for anyone who hasn’t heard it.
After a journey of personal development, Seb is now the founder of Warrior Academy, the largest martial arts academy in the Middle East. Seb teaches thousands of kids worldwide while leading a team of 100. Seb has also built several other six-figure businesses and founded a charitable organisation that’s doing incredible things for disadvantaged children globally.
Seb shares fundamental principles of courage and resilience that are transformative for creative business owners.
If you want to overcome imposter syndrome, develop resilience, and break through the barriers holding their business back, this episode is for you.
Covered in this episode:
How a near-fatal accident shaped Sebastian’s journey.
Why courage is the most critical trait for success and how to get more of it.
Practical exercises to overcome fear and replace anxiety with excitement.
The impact of a scarcity mindset on creativity and how to break free from it.
How to leave your comfort zone without becoming overwhelmed and burnt out.
The biggest mistakes leading to fear-based decision-making and how to avoid them.
The real indicators of success beyond sales figures.
And so much more…
If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.

LEARN MORE
Warrior Academy - https://www.warrioracademy.co.uk/
The Bates Foundation - https://www.batesfamilyfoundation.org/
Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator
CONNECT
Sebastian Bates on LinkedIn - https://www.linkedin.com/in/sebastian-bates-4b70412b/
Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam
LISTEN
Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT
Apple Podcasts -
https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799
YouTube - https://www.youtube.com/@Matt_Essam
51 min
March 11Why Your Clients Are Killing Your Business
Your clients are slowly killing your creative business.
Not the market.
Not the algorithm.
I recently ran a poll asking creative business owners what their biggest frustration is. Over 60% said inconsistent income and project flow.
The feast and famine cycle.
But the truth is that this usually isn’t caused by the quality of your work or how much promotion you’re doing. The difference between studios that are constantly busy and those that struggle for work comes down to the way they perceive their clients.
In this episode, I break down the shifts that separates oversubscribed creative businesses from those scrambling for the next project.
If you’re tired of taking on poor-fit projects just to keep cash flowing, and you’d rather build a business where you’re inundated with enquiries, this episode will show you the mindset shifts you need to make.
Covered in this episode:
Why inconsistent income usually isn’t a marketing problem.
The difference between “feast and famine” studios and consistently busy ones.
The two major problems your current client dynamic is creating.
How to spot a toxic client relationship.
When to say no to clients.
What it takes to run a business that gets to pick and choose opportunities.
If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.
PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.

LEARN MORE
Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator
CONNECT
Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/
LISTEN
Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT
Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799
YouTube - https://www.youtube.com/playlist?list=PLcf0CcYK3MtnITQCyGXoVVR-eTu8SEbAV
14 min
March 04The ‘4 Ps’ Strategy That Will Future-Proof Your Creative Business
Does business feel a bit slow at the moment?
You’ve got the portfolio, but enquiries and referrals aren’t coming in like they used to.
And with AI rapidly evolving, a lot of creatives are asking themselves if things are only going to get worse.
In this episode, I break down the shift I believe every creative business owner needs to make if they want to stay relevant, profitable and in demand over the next 5–10 years.
Most studios aren’t struggling because their work isn’t good enough, they’re struggling because of how they’re positioned. And that positioning is turning them into commodities.
I walk you through the “4 Ps of Power Positioning” that will make you irreplaceable. I’ve seen this work for so many creative business owners. So, if business is feeling slow, or you’re earning less than you should be, this is for you.
Covered in this episode:
Why business feels slow right now.
The positioning mistakes struggling studios are making.
The ‘4 Ps’ that keep businesses relevant and growing.
What AI can’t replace.
Myths around niching.
How to avoid pricing ceilings.
And more…
If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.
PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.

LEARN MORE
Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator
CONNECT
Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/
LISTEN
Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT
Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799
YouTube - https://www.youtube.com/playlist?list=PLcf0CcYK3MtnITQCyGXoVVR-eTu8SEbAV
18 min
February 25How To Become The Go-To Expert In Your Industry with Sabrina Stocker
You do great work.
You have all the case studies and testimonials.
But you still feel invisible.
This is a problem most creative founders face. They want to be seen as the go-to expert. The name that gets mentioned in rooms they’re not even in.
But instead, they’re constantly chasing projects and wondering why people with less experience are getting all the attention.
In this episode, I sit down with Sabrina Stocker, serial entrepreneur, Founder of Two Comma PR and former Apprentice candidate, to unpack what it takes to build visibility and authority as a creative.
Sabrina has built a powerful personal brand, spoken on some of the UK’s biggest stages and grown an audience of over 50,000 followers.
We explore the strategies and mindset shifts that separate leading authorities from talented but overlooked creatives, and how to position yourself so the right people start coming to you.
If you feel undervalued and overlooked, this episode will change the way you think about authority and how to build it.
Covered in this episode:
The 3 steps to becoming the go-to expert in your industry.
Why creatives should pay attention to AEO.
How to go from visibility to paying clients.
What most creatives get wrong about their offering.
How to build relationships and get into the right rooms.
How Sabrina has been able to speak on some of the UK’s biggest stages.
Operating at a high level as an introvert.
Simple ways to gain respect on a sales call.
What needs to be in place before seeking PR opportunities.
And more…
If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.
PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.

LEARN MORE
Two Comma PR - https://twocommapr.com/
Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator
CONNECT
Sabrina Stocker on LinkedIn - https://www.linkedin.com/in/sabrinastocker/
Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/
LISTEN
Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT
Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799
YouTube - https://www.youtube.com/playlist?list=PLcf0CcYK3MtnITQCyGXoVVR-eTu8SEbAV
40 min
February 18Scaling A Business Without Losing Your Creativity with Sam Ramsden
Most creative founders don’t struggle because their work isn’t good enough.
They struggle because the business they’ve built, or the role that they play within that business, isn’t right for them.
In this episode, I’m joined by Sam Ramsden, Founder of film production studio, Dojo Films.
Sam has been employed in the creative industry, he’s freelanced, and now he’s running an agency. But throughout his journey, Sam has found that success on paper doesn’t automatically mean fulfilment.
We dive deep into the shifts that Sam had to make within his business to allow him to do more of the work that he loves, while still scaling.
If you’ve ever found yourself losing the creativity that made you start your business in the first place, this conversation is for you.
Covered in this episode:
How Sam built a film production studio working across 16 countries remotely.
Can creativity truly be standardised?
How niching can allow a business to be more creative.
Choosing the role within your business that’s right for you.
Agency vs one-person studio and when each model makes sense.
When giving work away for free can make you more money.
The “fun, fame, fortune” test to decide which projects to say yes to.
What to do if you hate sales but still want to scale.
And more…
If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.
PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.

LEARN MORE
Dojo Films - https://dojofilms.co.uk/
Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator
CONNECT
Sam Ramsden on LinkedIn - https://www.linkedin.com/in/ramsden-sam/
Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/
LISTEN
Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT
Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id17215157999
YouTube - https://www.youtube.com/playlist?list=PLcf0CcYK3MtnITQCyGXoVVR-eTu8SEbAV
52 min
February 11Why An “Authentic Brand” Doesn’t Exist with James Martin
“Be authentic.”
You hear it all the time in the branding space.
But what if authenticity wasn’t actually possible?
In this episode, I’m joined by James Martin (Made By James) for a very different kind of conversation.
We dive into the idea of why “authenticity” when it comes to branding is misleading, why so many creatives end up bored of their businesses, the shifts happening in the creative industry and a whole lot more.
You’re either going to love this conversation, or hate it.
And if you’re a James Martin fan, and want to hear him take the p*ss out of me, you’ll probably love it.
Covered in this episode:
Why “authentic” brands don’t exist.
Evidence vs. perception and why you need both.
Why followers don’t equal success.
What a brand really is.
Why creatives get bored more easily than most.
The shifts that are happening in the creative industry.
Defining your own version of success.
And more…
If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.

PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.

LEARN MORE
Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator
CONNECT
James Martin on LinkedIn - https://www.linkedin.com/in/james-martin-3b594698
Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/
LISTEN
Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT
Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799
YouTube - https://www.youtube.com/playlist?list=PLcf0CcYK3MtnITQCyGXoVVR-eTu8SEbAV
51 min
February 04You’re Paying Too Much Tax (Here’s How To Fix It) with Pali Banwait
You’re probably paying more tax than you need to.
And for a lot of creative business owners, that extra tax can become a real burden and slow down growth.
In this episode, I’m joined by Pali Banwait, who shares some advice on how you can avoid paying more tax than you should be paying.
But our conversation goes a lot deeper than tax.
Pali is the founder of Strive, which helps entrepreneurs set up businesses in Dubai and he’s also founded and invested in many other businesses over the last 20 years, which has given him a unique perspective on what makes a business thrive.
We dive into how to run your business like an entrepreneur and not just a creative, how to spot risk early before things go wrong, and why so many businesses are moving overseas.
If you want to keep more of what you earn, build a healthier business and stop wasting money through avoidable mistakes, this episode is for you.
Covered in this episode:
Why you’re probably paying too much tax and how to fix it.
The biggest misconceptions people have about setting up a business in Dubai.
How to know if moving your business is worth it.
The hidden risks most founders miss when making financial decisions.
Why you need more than just a bookkeeper to manage your business finances.
How a SWOT analysis can help you avoid upcoming risks and capitalise on your strengths.
Why reporting is essential for any business and how to get it right as a creative.
Getting feedback from clients and using it to grow your business.
And more…
If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.
PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.

LEARN MORE
Strive - https://www.strivedubai.com/
Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator
CONNECT
Pali Banwait on LinkedIn - https://www.linkedin.com/in/palibanwait/
Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/
LISTEN
Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT
Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799
YouTube - https://www.youtube.com/playlist?list=PLcf0CcYK3MtnITQCyGXoVVR-eTu8SEbAV
55 min
January 28The VA Mistakes Most Founders Are Making with Richard Woods
Business is hard.
With delivery, sales, marketing, and everything in between, there’s too much to do, and not enough time to do it.
That’s why I tell creative studio owners that the first hire they should make is a virtual assistant.
And in this episode, I’m joined by Richard Woods - a three-time bestselling author, serial founder, and finalist on The Apprentice - to dive deep into how to leverage VAs to scale twice as fast.
Richard runs Million Dollar Sprint, where he helps small businesses get to a million dollars as well as Sprint VA, a global virtual assistant business with nearly 200 people.
If you don’t have a VA yet, this will help you figure out what to look for and where to start.
And if you already do, you’ll learn how to stop managing them so closely and get hours back each week.
Covered in this episode:
Why most creative business owners wait too long to hire a VA.
How to find the right VA.
The first task you should outsource in your business.
The common mistakes that cause outsourcing to fail.
Management strategies for those who hate managing people.
How to know when a team member isn’t working out.
What will separate businesses from the rest in 2026.
And more…
If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.
PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.

LEARN MORE
Sprint VA - https://sprintva.co/courage
Million Dollar Sprint - https://milliondollarsprint.com/
LinkedIn For Breakfast - https://www.skool.com/linkedin-for-breakfast/about
Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator
CONNECT
Richard Woods on LinkedIn - https://www.linkedin.com/in/richardwoodsofficial/
Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/
LISTEN
Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT
Apple Podcasts -
https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799
YouTube - https://www.youtube.com/playlist?list=PLcf0CcYK3MtnITQCyGXoVVR-eTu8SEbAV
52 min
January 21What Creatives Get Wrong About Content with Chris Do
Should you be creating content?
It feels like everywhere we turn, we’re being told we need to regularly pump out content to attract more clients.
And yet many creatives I talk to feel stuck when it comes to content.
They overthink it.
Or they post a couple of times and they decide it’s not for them.
But the reality is that most creatives don’t have a content problem.
They have a clarity problem.
In this 100th episode of Creative Courage, Chris Do returns for a conversation that goes way deeper than ‘how to get more followers’.
We talk about what people are missing when it comes to content, the first mistakes people make, why so much content gets ignored, and what stops people from sticking around.
We didn’t agree on everything… which made this one of the most valuable conversations I’ve had in a long time.
Covered in this episode:
Should every creative business owner be making content?
The first content mistakes most people make.
How to overcome the internal blockers that stop you posting.
What really makes people buy (and what doesn’t).
Why there’s more to content than marketing.
The missing “thread” in most content.
And more…
If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.

LEARN MORE
Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator
CONNECT
Chris Do on LinkedIn - https://www.linkedin.com/in/thechrisdo/
Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/
LISTEN
Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT
Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799
YouTube - https://www.youtube.com/@Matt_Essam
53 min