In today’s solo episode (56) of The EAT, CAPTURE, SHARE podcast, I’m sharing more lessons I have learned on my book writing journey, focusing specifically on the final stages of creating, launching and marketing a self published book. As always I leave no stone unturned, sharing as much value with you as I possible can. Here’s exactly what you can expect from today’s episode… 

• I read a short excerpt from Creative Food Photography: How to capture exceptional images of food
• I talk about why it’s crucial to get an objective, outside perspective on the book/product/service you are creating
• I share why it’s important to be able to pivot during your creative process
• I explain why it’s essential to inject personality into the products, books, services, courses etc. you create
• I talk in depth about how the pandemic and also the murder of George Floyd impacted the creation of the book
• I reveal why it’s important to plan and schedule out your book shoot (or product creation process)
• I highlight why it can be incredibly impactful to share your process with your audience
• I share what unique value a traditional publisher brings to the book creation process that I’d completely underestimated
• I explain why marketing you book is EVERYTHING
• I note why honest reviews are incredible important, especially on Amazon and especially for self published authors

LINKS MENTIONED:

• My book, Creative Food Photography is available here! It’s for food photographers who want to find their own unique style, who want to up level their photography and who are prepared to go on a journey to discover who they really are as creatives.
• Listen in on Part 1 of HOW TO WRITE A BOOK (19), Part 2 of HOW TO WRITE A BOOK (30), as well as the episode where I announce that I’m writing a book (12) and the episode where I share why I decided to self publish (37).
• The Bon Appetit racism scandal
• Kristina Gill’s cookbook publishing experience
• A great piece on #publishingpaidme
• A great piece containing statistics on how many BIPOC get published
• BTS of the book 1, BTS of the book 2, BTS of the book 3
• My LIVE chat with Joanie Simon on the Bite Shot
• Find the full show notes HERE
• Find my instagram here