With host retail coach Wendy Batten

https://wendybatten.com/podcast-intro/

In This Episode:

What kind of business do you wish existed in your community? Jasmine McCue, owner of The Crow's Nest Pantry in Alberta, identified just that and then made it a reality. In this episode, Jasmine shares her inspiring journey of starting the pantry to address her community's needs and how it evolved into what it is today. She shares lessons learned about staffing and planning and the power of using data to drive success.

Listen in to discover valuable insights for independent retailers!

Episode Highlights:

• Small town, big vision: Jasmine describes how she turned a community need into a profitable, beloved store.

• Data-driven decisions: The importance of using sales data to refine inventory and meet customer demand (including an amusing story about Brussels sprouts!)

• Planning saves time and money: How Jasmine leveraged pre-planning to improve profit margins and efficiency

• Staffing lessons: Managing challenges with employees while prioritizing the needs of the business

• Creative marketing: Innovative ideas like partnering with Airbnbs to attract new customers.

"Freedom lies on the other side of hard conversations." -Wendy Batten

Jasmine is an active member of the Retailer's Inner Circle program and is part of one of our Progress Pods inside the group. Join her and other amazing retailers like her in 2025!

Related podcasts we think you'll like:

Episode 238: Behind the Counter: Building Community Through Beautiful Spaces with Lisa

Wrixon

Episode 220: Retailer Success Series: How Two Friends Turned a Creative Hobby into a Successful Retail Business

Episode 204: Behind the Counter: Meet Inner Circle Member Jeanne Terrill

About Jasmine and The Crow's Nest Pantry

Jasmine is a pharmacist by trade but her passion has led her on a path to serve her community through opening The Crow's Nest Pantry. She opened her business because she believes everyone deserves access to wholesome bulk food and natural products that they can afford. Their shelves are filled with diverse bulk foods and natural products at competitive prices.

When you shop local, you not only save money but also contribute to the well-being of our planet.

Follow along with Jasmine and The Crow's Nest Pantry: Website | Instagram

About your host, Wendy Batten

In case we haven't met yet, I'm Wendy, a small business coach and founder of the Retailer's Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.

Through online classes, business coaching programs, speaking, and a top-ranked podcast, I've helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer's Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.

I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.

When I'm not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I'd love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/

For more support from Wendy

Retailer's Inner Circle - Join Wendy inside the best retailer's community

Free resources for shop owners

Hang out and connect with Wendy on IG

All of Wendy's programs and services for shop owners can be found HERE.

Subscribe & Review on iTunes

Are you subscribed to my podcast? If you're not, I'd love you to consider it. Subscribing means you won't miss an episode! Click here to subscribe to iTunes!

If you want to be more of a rockstar, I'd love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

With host retail coach Wendy Batten

https://wendybatten.com/podcast-intro/

In This Episode:

What would happen if you built a business centered entirely around what you love and what you believe your community is currently missing? We're about to find out!

In this truly inspiring episode of the Creative Shop Talk Podcast, I'm sitting down with Lisa Wrixon, the visionary and CEO behind thestylewell and Lewellyn, two boutique shops in North Vancouver. From her roots in art history to leading retail operations for major brands, Lisa's journey is a masterclass in turning passion into purpose. Discover how she built a thriving business centered on beautiful design, community engagement, and a curated customer experience—all while staying true to her values and vision. If you're an independent retailer looking for actionable insights and motivation, this episode is for you!

Episode Highlights:

• We dig into Lisa's Background: From studying art history to managing merchandising and retail operations for top brands like The Body Shop and Indaba Trading.

• thestylewell Origin Story: A dream sparked by a love for beautiful, curated spaces, culminating in a thriving home decor business in North Vancouver.

• Running Two Shops: Lisa owns thestylewell, focusing on home decor, and Lewellyn, a sister shop for fashion and accessories.

• Building Community: The importance of hosting workshops, events, and pop-ups to engage with the local design and retail community.

• Curating Success: Balancing simplicity, aesthetics, and strong operational practices to create a loyal customer base.

• Biggest Lessons: The value of staying true to your brand while taking calculated risks to grow.

Takeaways for Retailers:

• Invest in your community and prioritize relationships over transactions.

• Curate your offerings with a strong focus on aesthetics and what resonates with your ideal customers.

• Don't overcomplicate operations—simplicity and clarity can fuel success.

• Collaborate and share knowledge generously to foster growth in your industry.

Lisa is an active member of the Retailer's Inner Circle program. Join smart retailers like Lisa inside this program this year.

"I opened a shop for me because I couldn't find what I wanted. Now, I create the need for others." -Lisa Wrixon

Related podcasts we think you'll like:

Episode 237: Retailer Success Series: Cindy's Journey to Building a Thriving Bead Store

Episode 217: Best of Retailer Success Series: Simplifying Your Retail Business with Louise McManus

Episode 179: Retailer Success Series: Jess Gebauer, on Using Unique Marketing and Sales Strategies

About Lisa and thestylewell

thestylewell is curated and owned by Lisa Wrixon, an innovative and dynamic creative professional who relishes in inspiring, delighting and engaging customers. As a lover of all things beautiful, Lisa has years of experience as a residential Interior Designer, wholesale home décor brand strategist and Manager of Retail Operations for leading Canadian Retailers.

But it is her love of all things pretty, that are created with care, and her vision of creating meaningful moments in people's homes that has driven her to open thestylewell. thestylewell aims to provide beautiful decorative pieces, hand selected by Lisa with the intent to enhance a living space, be admired and desired, shared or possessed for oneself.

Follow along with Lisa, thestylewell and Lewellyn : thestylewell Website | Lewellyn Website | thestylewell Instagram | Lewellyn Instagram

About your host, Wendy Batten

In case we haven't met yet, I'm Wendy, a small business coach and founder of the Retailer's Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.

Through online classes, business coaching programs, speaking, and a top-ranked podcast, I've helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer's Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.

I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.

When I'm not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I'd love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/

For more support from Wendy

Retailer's Inner Circle - Join Wendy inside the best retailer's community

Free resources for shop owners

Hang out and connect with Wendy on IG

All of Wendy's programs and services for shop owners can be found HERE.

Subscribe & Review on iTunes

Are you subscribed to my podcast? If you're not, I'd love you to consider it. Subscribing means you won't miss an episode! Click here to subscribe to iTunes!

If you want to be more of a rockstar, I'd love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

With host retail coach Wendy Batten

https://wendybatten.com/podcast-intro/

In This Episode:

Do you need inspiration navigating your role as an accidental entrepreneur? This episode is for you! Like many of us, Cindy Boissonneault of Poco Inspired in Winnipeg didn't intend on putting on a CEO hat and running a retail business. In this episode, Cindy shares her inspiring journey from overcoming stress-induced challenges to becoming a successful retail entrepreneur.

With no prior retail experience, Cindy built her bead store into a thriving business by mastering inventory management, focusing on what works, and building strong systems. Tune in to hear her strategies for transitioning into a true CEO role, creating a sellable business, and achieving retail excellence—all while staying connected to her customers and community.

In this episode, Cindy and I chat about:

• Her 20-year journey from overcoming stress-related illness to owning a thriving bead store.

• How buying an existing retail business kickstarted her entrepreneurial career.

• The value of niching down: Focusing on what sells best.

• Transitioning from hands-on retail to strategic CEO leadership.

• Key insights into creating a sellable business with strong systems and processes.

• Practical strategies for inventory management and using metrics to make tough decisions.

• Collaboration with competitors: Why rising tides lift all ships.

• Planning secrets for reducing stress and driving success.

Takeaways for All Independent Retailers:

• Understanding your unique selling point and investing in expertise.

• Developing systems (SOPs) that make your business scalable and sellable.

• Using metrics to guide inventory and revenue decisions—don't let emotions dictate choices.

• Building community, both in-store and with competitors, to boost customer loyalty.

• Stepping into your CEO role: Plan ahead and delegate effectively.

Cindy is an active member of the Level Up Mastermind and the Retailer's Inner Circle program. Join smart retailers like Cindy inside either of those programs this year.

"If coming to my shop today wasn't the best thing our customer did, then we haven't done our job." -Cindy Boissonneault, Poco Inspired

Related podcasts we think you'll like:

Episode 133: Retailer Success Series: Community, Culture, & CEO Mindset with Amy Cseh

Episode 218: Retailer Success Series: Community Marketing Strategies with Millie Blackwell

Episode 223: Behind the Counter: Buying an Existing Business with Shop Owners Dan & Robin Haynes

About Cindy and Poco Inspired

Cindy Boissonneault was a part-time employee at her bead shop prior to purchasing it over 10 years ago. She is an independent spirit who describes herself as a little bit country and a little bit rock and roll. Prior to owning Poco Inspired, a bead store in Winnipeg, Manitoba, Cindy's background included Business Administration, Human Resources, and Events Management.

Follow along with Poco Inspired: Website | Instagram

About your host, Wendy Batten

In case we haven't met yet, I'm Wendy, a small business coach and founder of the Retailer's Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.

Through online classes, business coaching programs, speaking, and a top-ranked podcast, I've helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer's Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.

I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.

When I'm not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I'd love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/

For more support from Wendy

Retailer's Inner Circle - Join Wendy inside the best retailer's community

Free resources for shop owners

Hang out and connect with Wendy on IG

All of Wendy's programs and services for shop owners can be found HERE.

Subscribe & Review on iTunes

Are you subscribed to my podcast? If you're not, I'd love you to consider it. Subscribing means you won't miss an episode! Click here to subscribe to iTunes!

If you want to be more of a rockstar, I'd love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

With host retail coach Wendy Batten

https://wendybatten.com/podcast-intro/

In This Episode:

Don't sit on cash. This time of the year we want to move inventory OUT. Let's make sure you don't have any extra inventory left after the holidays. Let's also optimize how much you can get for what you do have and let's turn it into cash before the end of the holidays! In this episode, I'm sharing practical, effective tips to help independent retailers move slow-moving or excess inventory. I'll tell you how to leverage bundling, flash sales, and other simple promotional strategies to clear stock and improve holiday sales.

Some Takeaways:

• Optimize Inventory Levels: Regularly assess your stock to ensure you're not overstocked on items that aren't moving.

• Set a Clearance Timeline: Establish a plan for holiday decor or seasonal items to avoid post-holiday clutter.

• Bundling Products: Combine slow-moving items with popular ones to create attractive themed bundles.

• Create "Last Chance" Sections: Designate a specific area in your store for final sale items to draw attention.

• Use Flash Sales and Events: Go live or send emails to promote limited-time offers that create urgency.

• Exclusive Discounts for Loyalty Members: Reward your loyal customers with early access to deals.

• Gift With Purchase (GWP): Offer a free gift to customers who spend over a certain amount to clear out smaller stock.

• Host a Live Sale: Engage customers by showcasing products directly, ideal for highlighting overlooked items.

• Mystery Bags & Stocking Stuffers: Surprise and delight customers with mystery items to encourage impulse buys.

• End-of-Season Blowout: Schedule an annual or biannual clearance event to keep stock fresh and avoid storing unsold items.

"We don't want to box up money. Keep your inventory moving and in front of customers." -Wendy Batten

Related podcasts we think you'll like:

Episode 104: Tight on Cash Flow? Let's Turn Your Old Inventory into Cash for You

Episode 203: Mystery Bags: A Simple Retail Marketing Promotion

Episode 232: Earning Your Customers' Support and Sales

About your host, Wendy Batten

In case we haven't met yet, I'm Wendy, a small business coach and founder of the Retailer's Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.

Through online classes, business coaching programs, speaking, and a top-ranked podcast, I've helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer's Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.

I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.

When I'm not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I'd love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/

For more support from Wendy

Retailer's Inner Circle - Join Wendy inside the best retailer's community

Free resources for shop owners

Hang out and connect with Wendy on IG

All of Wendy's programs and services for shop owners can be found HERE.

Subscribe & Review on iTunes

Are you subscribed to my podcast? If you're not, I'd love you to consider it. Subscribing means you won't miss an episode! Click here to subscribe to iTunes!

If you want to be more of a rockstar, I'd love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

With host retail coach Wendy Batten

https://wendybatten.com/podcast-intro/

In This Episode:

Make 2025 the best year ever in your retail business! In this episode of the Creative Shop Talk Podcast, I'm sharing how to do exactly that. I'll share actionable steps for setting goals, vision-storming, and creating a strategic marketing plan. Whether you're a planner or not, this episode is packed with easy tips to ensure you are ready to hit the ground running in 2025. If you like this episode but need a little more, you can grab my on-demand Design Your Best Retail Year Ever on my website. Let's dive in!

Key Takeaways:

1. Looking Back to Plan Ahead: Reflect on your business's performance over the past year to identify what worked and what didn't.

2. Vision Storming: Craft a clear vision of what you want your business to achieve in 2025, focusing on growth, freedom, and profitability.

3. Set Realistic Goals: Develop SMART (Specific, Measurable, Achievable, Realistic, Timely) goals to align your vision with actionable steps.

4. Create a Marketing Strategy: Design a marketing plan that matches your revenue goals and targets new customer visibility and engagement.

5. Prioritize Your Team & Systems: Evaluate the support you need and implement systems that will help you reach your goals smoothly.

6. Write out your 1-5 BIG Vision goals: for the year on one page and keep it close.

"A better year starts now. If you want to go from good to great, or fine to better, this is how we do it." -Wendy Batten

Your Next Steps:

Here's what I want you to do this week. Commit to creating a plan, then grab the Design Your Best Retail Year Ever workshop, and schedule time to work through your business goals. And of course, you're always welcome to join us in the Retailer's Inner Circle where we dig into this stuff even more! All of my courses are available at no additional cost to all members of the Inner Circle.

Related podcasts we think you'll like:

Episode 82: Five Steps to Simplify Your Content Planning

Episode 136: Coffee Chat Breaks with Wendy: Annual Planning That Fills Your Life Buckets

Episode 234: Simple Shifts to Boost Your Bottom Line This Holiday Season

About your host, Wendy Batten

In case we haven't met yet, I'm Wendy, a small business coach and founder of the Retailer's Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.

Through online classes, business coaching programs, speaking, and a top-ranked podcast, I've helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer's Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.

I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.

When I'm not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I'd love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/

For more support from Wendy

Retailer's Inner Circle - Join Wendy inside the best retailer's community

Free resources for shop owners

Hang out and connect with Wendy on IG

All of Wendy's programs and services for shop owners can be found HERE.

Subscribe & Review on iTunes

Are you subscribed to my podcast? If you're not, I'd love you to consider it. Subscribing means you won't miss an episode! Click here to subscribe to iTunes!

If you want to be more of a rockstar, I'd love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

With host retail coach Wendy Batten

https://wendybatten.com/podcast-intro/

In This Episode:

Want to increase profitability in your retail shop this holiday season? Let's talk about how! I'm chatting all about how to make that bottom line number BIGGER in this episode. It's not about revenue - it's about what stays in your pocket after all the bills are paid. I'll walk you through some simple, practical changes that will help you make more profit this season without overwhelming yourself.

Key Takeaways:

1. Profit vs. Revenue: We've got to stop chasing that top-line revenue number like it's the only thing that matters. What we really want is profit—what's left after you pay for everything that makes your business run.

"Revenue is vanity. Profit is sanity." -unknown

1. Easy Pricing Tweaks: One quick win for you—try raising your prices by 3-5%. Don't panic! Small increases can make a huge difference in your margins without customers feeling like prices went up.

2. Trim Your Operating Expenses: Take a good look at where your money is going. Is there something you can negotiate, cut, or adjust? Things like shipping costs, credit card fees, and even your phone plan can often be negotiated down with a little effort. (But be sure not to cut expenses that are making you money or that you are gaining value from!)

3. Think Percentages, Not Dollars: When you focus on making small percentage changes, like reducing expenses by just 1%, you'll start seeing big results over time. It's all about those small wins adding up!

Your Next Steps:

Here's what I want you to do this week: Take a walk around your shop and really look at your pricing. Is there an opportunity to nudge things up just a bit? Next, review your expenses line by line and see where you can make a tiny cut that won't affect your business but will boost your bottom line.

If you're ready to dive deeper into increasing your profits, I've got a Best Year Ever workshop and a three-part Holiday Profits Challenge waiting for you at wendybatten.com. Let's get you making those simple changes that will bring in more profits without the stress. And of course, you're always welcome to join us in the Retailer's Inner Circle where we dig into this stuff even more!

Related podcasts we think you'll like:

Episode 89: Money Talk & Mindset with Profits First Coach April Stroink

Episode 184: Holiday Sales Tips from Seasoned Shop Owners

Episode 191: Retail Growth Through Small Steps

Episode 205: Workshops & Classes: Added Income for Your Retail Shop

About your host, Wendy Batten

In case we haven't met yet, I'm Wendy, a small business coach and founder of the Retailer's Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.

Through online classes, business coaching programs, speaking, and a top-ranked podcast, I've helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer's Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.

I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.

When I'm not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I'd love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/

For more support from Wendy

Retailer's Inner Circle - Join Wendy inside the best retailer's community

Free resources for shop owners

Hang out and connect with Wendy on IG

With host retail coach Wendy Batten

https://wendybatten.com/podcast-intro/

In This Episode:

Are you thinking of selling or expanding your retail business? Think that's not for you? Never say never! Either way, it's important to prepare for the unexpected - and that's exactly what we'll be discussing in this episode. We need to be building brands that are sellable.

As a retail coach, I've helped countless retailers through these phases. I've identified four critical areas you need to review to ensure your business is in top shape for opportunities as they arise.

Key Takeaways: The 4 Key Areas for Growth-Ready Retail Businesses:

1. Solid Systems

   • Document operational processes (think recipe cards for everything!)

   • Create living documents for your team to reference

   • Ensure systems can be scaled to a new location

2. Financial Health

   • Keep organized, clean books—no messy finances

   • Use tools like QuickBooks or Xero

   • Make sure your business is profitable and cash flow is clear

3. Brand Strength & Reputation

   • Consistently deliver on your brand promise

   • Monitor your reputation in the community and online

   • Conduct regular brand audits

4. Email List

   • Grow and nurture your email list—it's an asset you own

   • Don't rely solely on social media for customer connections

Are your wheels turning? What's on your to-do list after listening to this episode? Where can you improve your sell-ability? Let's continue the conversation in my DMs on Instagram (@wendybatten.biz) or join my email list!

Related podcasts we think you'll like:

Episode 89: Money Talk & Mindset with Profits First Coach April Stroink

Episode 118: How To Create Loyalty and Amazing Customer Experiences with Guest Expert & Author Shep Hyken

Episode 183: Fine Tuning Your Retail Business Operations with Business Strategist Gwen Bortner

About your host, Wendy Batten

In case we haven't met yet, I'm Wendy, a small business coach and founder of the Retailer's Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.

Through online classes, business coaching programs, speaking, and a top-ranked podcast, I've helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer's Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.

I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.

When I'm not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I'd love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/

For more support from Wendy

Retailer's Inner Circle - Join Wendy inside the best retailer's community

Free resources for shop owners

Hang out and connect with Wendy on IG

All of Wendy's programs and services for shop owners can be found HERE.

Subscribe & Review on iTunes

Are you subscribed to my podcast? If you're not, I'd love you to consider it. Subscribing means you won't miss an episode! Click here to subscribe to iTunes!

If you want to be more of a rockstar, I'd love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

With host retail coach Wendy Batten

https://wendybatten.com/podcast-intro/

In This Episode:

Are you earning your customers' support and loyalty? What do the words "shop local" mean to you?

It's not enough to expect people to shop locally just because we're a small business selling quality items. We need to create a brand and experience that makes them want to support us. We need to earn our customers' support and not simply "guilt" them into shopping locally.

"People do not buy goods and services. They buy relations, stories, and magic." -Seth Godin

Key Takeaways:

• Customer experience is everything. Focus on how your store makes customers feel when they walk through the door. Review all of your shop standards and train your team.

• Do not look at customers as sales, look at your customers and think about how you can serve THEM.

• Stop guilting customers into shopping locally. Instead, create an inviting and engaging environment that encourages them to return.

• It's about relationships, not transactions. This is the foundation of customer loyalty. Let's give them the magic.

• Regularly assess your store's atmosphere: Is it clean, welcoming, and engaging? Small details like ambiance and staff training play a huge role.

• Curate products with your customer in mind: Keep evolving your inventory to stay relevant and interesting.

"It is about them. It is not about us. We want our customers to feel amazing about shopping local, not guilt them into it." -Wendy Batten

Are you creating relationships, weaving in stories, and creating magic in your beautiful shop? Let's talk about it! I'd love to hear your thoughts on this episode. Feel free to continue the conversation on Instagram @wendybatten.biz or check out our programs on my website!

Related podcasts we think you'll like:

Episode 118: How To Create Loyalty and Amazing Customer Experiences with Guest Expert & Author Shep Hyken

Episode 144: How to Create a Customer Journey Map

Episode 215: Customer Service vs. Customer Experience

Episode 229: Having a Monthly Playbook for Your Retail Shop

About your host, Wendy Batten

In case we haven't met yet, I'm Wendy, a small business coach and founder of the Retailer's Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.

Through online classes, business coaching programs, speaking, and a top-ranked podcast, I've helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer's Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.

I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.

When I'm not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I'd love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/

For more support from Wendy

Retailer's Inner Circle - Join Wendy inside the best retailer's community

Free resources for shop owners

Hang out and connect with Wendy on IG

All of Wendy's programs and services for shop owners can be found HERE.

Subscribe & Review on iTunes

Are you subscribed to my podcast? If you're not, I'd love you to consider it. Subscribing means you won't miss an episode! Click here to subscribe to iTunes!

If you want to be more of a rockstar, I'd love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

With host retail coach Wendy Batten

https://wendybatten.com/podcast-intro/

In This Episode:

I'm diving into the three big metrics I encourage my retailers to track and improve in order to increase sales especially during the holiday season. And what's more important than that this time of year?!

We dug into the importance of tracking these metrics a few weeks back with my retailers at the Level Up Mastermind meetup. It gets me fired up to talk about these things because I know just how effective an intentional marketing plan can be if you are tracking the right numbers.

So let's start there! The first thing you want to be clear on is knowing your numbers: Before you put any marketing strategies in place, you need to focus on knowing exactly how much money I need to make. This includes knowing how much you need for rent, payroll, insurance, etc. Once you have this number, you can reverse engineer to determine how you are going to make that money. This means setting foot traffic goals, tracking conversion rates, and increasing average order value (AOV).

• Foot Traffic: How many customers you need to enter the shop in order to hit your financial targets. I recommend writing it out: "I need X customers by [date]."

• Conversion Rate: Track how many visitors make a purchase, and then focus on ways to improve it—whether through better in-store experiences or staff training.

• Average Order Value (AOV): You should always be looking for ways to increase AOV, using value-add promotions instead of just relying on discounts.

By knowing your numbers and working backward, you can create a clear, actionable plan to increase foot traffic and improve your conversion rate and AOV.

Thanks for tuning in! I would love it if you would share this episode with other retailers who might find it helpful. Let's grow together!

Related podcasts we think you'll like:

Episode 143: How to Plan and Host Successful Events and Promotions in Your Shop

Episode 145: How to Market Promotional Events in Your Retail Shop

Episodes 163-166: Simple Sales Strategy Series

About your host, Wendy Batten

In case we haven't met yet, I'm Wendy, a small business coach and founder of the Retailer's Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.

Through online classes, business coaching programs, speaking, and a top-ranked podcast, I've helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer's Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.

I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.

When I'm not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I'd love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/

For more support from Wendy

Retailer's Inner Circle - Join Wendy inside the best retailer's community

Free resources for shop owners

Hang out and connect with Wendy on IG

All of Wendy's programs and services for shop owners can be found HERE.

Subscribe & Review on iTunes

Are you subscribed to my podcast? If you're not, I'd love you to consider it. Subscribing means you won't miss an episode! Click here to subscribe to iTunes!

With host retail coach Wendy Batten

https://wendybatten.com/podcast-intro/

In This Episode:

Do you know who your "people" are in your business life? Do you have a trustworthy sounding board for your big ideas? A mentor to guide you in the right direction when you feel stuck in your retail business? I just hosted my Level Up Mastermind members here in my hometown of Lunenburg, Nova Scotia and I am vibrating with excitement to share the takeaways with you on the podcast. I believe that being a part of a group like this is so important for so many reasons that I touch on in this episode. It was such an inspiring week, and I hope you can take away a few nuggets of wisdom to implement in your retail business!

Major Takeaways from the Retreat:

• Care About Your People: Truly caring about your customers and clients makes all the difference. It's not just about sales; it's about creating an experience that makes your customers feel seen, heard, and valued.

• You Can't Create in a Silo: Ideas flourish in conversation with other like-minded business owners. Sparks fly when you surround yourself with peers who understand the retail grind and inspire you to level up.

• Invest in Personal and Business Development: Successful retailers invest in their growth. Financials, marketing, skill development - Whether it's attending retreats or working with mentors, personal development fuels business success.

• Relationships Are Rocket Fuel: Your business thrives when you nurture relationships—with customers, team members, vendors, and fellow shop owners. Building intentional connections leads to greater success.

• Protect Your CEO Time: As retail business owners, it's easy to get caught up in the small tasks, but your job is to focus on the big strategy. Delegate the small stuff and be the visionary your business needs.

Podcast Mentions

• Sandwick Bay Candles

• Mrs. Blackwell's Village Bookshop

Related podcasts we think you'll like:

Episode 89: Money Talk & Mindset with Profits First Coach April Stroink

Episode 132: Retailer Success Series: Community Marketing Strategies with Millie Blackwell

Episode 169: 5 Easy Ways to Improve Your Profit Margins (and Why You Should!)

About your host, Wendy Batten

In case we haven't met yet, I'm Wendy, a small business coach and founder of the Retailer's Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.

Through online classes, business coaching programs, speaking, and a top-ranked podcast, I've helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer's Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.

I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.

When I'm not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I'd love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/

For more support from Wendy

Retailer's Inner Circle - Join Wendy inside the best retailer's community

Free resources for shop owners

Hang out and connect with Wendy on IG

All of Wendy's programs and services for shop owners can be found HERE.

Subscribe & Review on iTunes

Are you subscribed to my podcast? If you're not, I'd love you to consider it. Subscribing means you won't miss an episode! Click here to subscribe to iTunes!

If you want to be more of a rockstar, I'd love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank you!