Creative Shop Talk with Wendy Batten

With host retail coach Wendy Batten

https://wendybatten.com/podcast-intro/

Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The Sales and Marketing Accelerator! Each week, you'll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. We'll work together to create a simple, repeatable marketing plan tailored to your business. No fluff, no wasted time—just practical strategies you can implement right now. Spots are limited, and we start on April 23rd. Join us!

In This Episode:

Hospitality isn't just being nice to your customers. It's about genuinely caring for others and in retail, it starts with your team!

Join me and my guest expert Stephanie Miller Vincent as we chat about bringing hospitality back to its roots: caring about others. Stephanie has worked in hospitality in the US and in Canada for years. She now runs her own business, SMillerVision, where the goal is to help her clients empower their employees, leading to increased satisfaction for the employees and guests alike, company growth, and increased revenue. Win win win!

"Hospitality is not an industry. It is the core of who you are and how you take care of people." -Stephanie Miller Vincent

In this episode, you'll learn at its core what "hospitality" means and what we mean when we say "you can't run a business from a checklist!"

Key Takeaways:

• You must lead your staff by example. The days of telling staff "because I said so" are over!

• Your staff needs to understand the vision of your retail business and why exuding high levels of hospitality to their customers/guests matters

• Being an "employer of choice" isn't always all about money. Have in-person conversations with your staff to find out why they work for you: what your strengths as an employer are, what they might change, what might make them leave.

• Think about your team the same way you would think about your customers.

• The "Peak-End Rule": people remember an experience based on how they felt at its peak and at its end, rather than a sum of every detail of the experience.

• The "Third Place": people are craving a "third place" beyond home and work. How can you make your shop that place for them - and how does hospitality fit in?

Need more?

Join me and our supportive community of retailers in my Retailer's Inner Circle! March is the PERFECT time to join - Coaching Week starts in one week from today! Every day next week we will meet for group coaching. This only happens once a year so don't miss it. On top of that, you'll get a monthly marketing and operations playbook, monthly group coaching, countless on-demand masterclasses and access to a vibrant community of retailers like you - and so much more. Check it out HERE.

Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand HERE.

Most impactful: Join the small group 6-Week Sales and Marketing Accelerator course.

We start in April! More information HERE.

Related podcasts we think you'll like:

Episode 243: Behind the Counter: Creating Customer Joy in Retail with Kim Williams of The Polka Dot Press

Episode 244: Behind the Counter: From E-Commerce to Brick and Mortar with Chris Waddy

About your host, Wendy Batten

In case we haven't met yet, I'm Wendy, a small business coach and founder of the Retailer's Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.

Through online classes, business coaching programs, speaking, and a top-ranked podcast, I've helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer's Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.

I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.

When I'm not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I'd love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/

For more support from Wendy

Retailer's Inner Circle - Join Wendy inside the best retailer's community

Free resources for shop owners

Hang out and connect with Wendy on IG

All of Wendy's programs and services for shop owners can be found HERE.

Subscribe & Review on iTunes

Are you subscribed to my podcast? If you're not, I'd love you to consider it. Subscribing means you won't miss an episode! Click here to subscribe to iTunes!

If you want to be more of a rockstar, I'd love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful to you! Thank you!

With host retail coach Wendy Batten

https://wendybatten.com/podcast-intro/

Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The Sales and Marketing Accelerator! Each week, you'll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. We'll work together to create a simple, repeatable marketing plan tailored to your business. No fluff, no wasted time—just practical strategies you can implement right now. Spots are limited, and we start on April 23rd. Join us!

In This Episode:

Become better known in your community!

The third episode in the Retailer's Visibility Series is about connecting through community and leveraging your business through collaborations with other businesses in your area. I'll share exactly what collaborations are, how collaborations can grow your ideal customer audience, and who you should be contacting.

There are a lot of opportunities in your own community to connect with your customers. Where in your community is your ideal customer hanging out? Let's figure out how to get those people into your retail shop!

There is also an element of community involvement and support and I'll share my thoughts on when to say yes to all those sponsorships you are asked for. The goal is for potential customers to see you and your brand everywhere in the community! Remember: involvement doesn't always mean attending a fancy gala or some big networking event!

Listen in and hear how to make it easy, free and fun!

I'd love to know if this series was helpful to you and which of the 3 strategies you will amp up?

Let me know how you make out.

Need more?

Join me and our supportive community of retailers in my Retailer's Inner Circle! March is the PERFECT time to join - Coaching Week is from March 24-28! Every day during that week we will meet for group coaching. This only happens once a year so don't miss it. On top of that, you'll get a monthly marketing and operations playbook, monthly group coaching, countless on-demand masterclasses and access to a vibrant community of retailers like you - and so much more. Check it out HERE.

Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand HERE.

Most impactful: Join the small group 6-Week Sales and Marketing Accelerator course.

We start in April! More information HERE.

Related podcasts we think you'll like:

Episode 199: Stop Hiding and Be Known: Part 2 of the Retailer's Visibility Series

Episode 198: Stop Hiding and Be Known: Part 1 of the Retailer's Visibility Series

About your host, Wendy Batten

In case we haven't met yet, I'm Wendy, a small business coach and founder of the Retailer's Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.

Through online classes, business coaching programs, speaking, and a top-ranked podcast, I've helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer's Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.

I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.

When I'm not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I'd love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/

For more support from Wendy

Retailer's Inner Circle - Join Wendy inside the best retailer's community

Free resources for shop owners

Hang out and connect with Wendy on IG

All of Wendy's programs and services for shop owners can be found HERE.

Subscribe & Review on iTunes

Are you subscribed to my podcast? If you're not, I'd love you to consider it. Subscribing means you won't miss an episode! Click here to subscribe to iTunes!

If you want to be more of a rockstar, I'd love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

With host retail coach Wendy Batten

https://wendybatten.com/podcast-intro/

Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The Sales and Marketing Accelerator! Each week, you'll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. We'll work together to create a simple, repeatable marketing plan tailored to your business. No fluff, no wasted time—just practical strategies you can implement right now. Spots are limited, and we start on April 23rd. Join us!

In This Episode:

How do we get our brick-and-mortar retail business found and seen by more people?

Welcome to Part 2 of the Retailer's Visibility Series! In this episode, I'm sharing three things you can update today for free to ensure your shop is being found when potential customers are searching for businesses like yours online. And it's not all about social media! We'll touch on what SEO can do for your retail business and what you may need to update on your Google Business account and your shop's website. I'll also share my thoughts on blogging! (Hint: it's not dead!)

Need more?

Join me and our supportive community of retailers in my Retailer's Inner Circle! March is the PERFECT time to join - Coaching Week is from March 24-28! Every day during that week we will meet for group coaching. This only happens once a year so don't miss it. On top of that, you'll get a monthly marketing and operations playbook, monthly group coaching, countless on-demand masterclasses and access to a vibrant community of retailers like you - and so much more. Check it out HERE.

Not ready to join but want to purchase the stand-alone Foot Traffic Made Simple masterclass? You can purchase it on demand HERE.

Most impactful: Join the small group 6-Week Sales and Marketing Accelerator course.

We start in April! More information HERE.

Related podcasts we think you'll like:

Episode 96: Before You Pay For Ads, Do These 3 Things

Episode 142: How to Make Real Progress in Your Business with Guest Expert Richard Ralston

Episode 177: Local SEO Simplified with Matt Diamante of HeyTony

About your host, Wendy Batten

In case we haven't met yet, I'm Wendy, a small business coach and founder of the Retailer's Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.

Through online classes, business coaching programs, speaking, and a top-ranked podcast, I've helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer's Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.

I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.

When I'm not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I'd love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/

For more support from Wendy

Retailer's Inner Circle - Join Wendy inside the best retailer's community

Free resources for shop owners

Hang out and connect with Wendy on IG

All of Wendy's programs and services for shop owners can be found HERE.

Subscribe & Review on iTunes

Are you subscribed to my podcast? If you're not, I'd love you to consider it. Subscribing means you won't miss an episode! Click here to subscribe to iTunes!

If you want to be more of a rockstar, I'd love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

With host retail coach Wendy Batten

https://wendybatten.com/podcast-intro/

Are you ready to simplify your marketing strategy and boost your retail sales? Join me and a small group of driven retail business owners for my 6-week, hands-on program: The Sales and Marketing Accelerator! Each week, you'll receive a short video with an actionable tip followed by a live, interactive strategy group coaching session. We'll work together to create a simple, repeatable marketing plan tailored to your business. No fluff, no wasted time—just practical strategies you can implement right now. Spots are limited, and we start on April 23rd. Join us!

In This Episode:

Are you hiding from your customers?

Have you ever heard someone refer to a business as a "best-kept secret?" While this is typically a compliment, we don't want that to be us! It's time to stop hiding and make sure everyone in your community (and beyond!) knows who you are and what you are doing.

Episode 249 is the first in a series of three podcasts dedicated to getting your shop found. We start with your Attract Strategy: the ways you are attracting new customers to your shop. We'll cover lots of important topics in this episode including what you should be doing on social media and why your front-facing assets need to tell a compelling story about you and your shop.

Inside the episode, I'm giving you three EASY action items to complete so you know you are doing everything you can to make sure your Attract Strategy is working for you and your retail business.

On the next episode of the podcast, we will continue the series specifically covering how your retail shop can be found. Don't miss it!

Need more?

Join me and our supportive community of retailers in my Retailer's Inner Circle! You'll have access to countless Masterclasses including Foot Traffic Made Simple. Not ready to join but want to purchase this stand-alone masterclass? You can purchase it on demand HERE.

Join the small group 6-Week Sales and Marketing Accelerator course. We start in April! More information HERE.

Related podcasts we think you'll like:

Episode 96: Before You Pay For Ads, Do These 3 Things

Episodes 163-166: Simple Sales Strategy Series

About your host, Wendy Batten

In case we haven't met yet, I'm Wendy, a small business coach and founder of the Retailer's Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.

Through online classes, business coaching programs, speaking, and a top-ranked podcast, I've helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer's Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.

I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.

When I'm not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I'd love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/

For more support from Wendy

Retailer's Inner Circle - Join Wendy inside the best retailer's community

Free resources for shop owners

Hang out and connect with Wendy on IG

All of Wendy's programs and services for shop owners can be found HERE.

Subscribe & Review on iTunes

Are you subscribed to my podcast? If you're not, I'd love you to consider it. Subscribing means you won't miss an episode! Click here to subscribe to iTunes!

If you want to be more of a rockstar, I'd love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

With host retail coach Wendy Batten

https://wendybatten.com/podcast-intro/

In This Episode:

Are you struggling to find the time to spend on what will move the needle in your retail business? Not sure what should be spending YOUR time on versus what you should be delegating out? In this episode of the Creative Shop Talk Podcast, we are focusing on the art of delegation and the importance of focusing on CEO-level work. I'll talk about how to break down your tasks and time so you can effectively use the most powerful resource you have: your time as CEO. I have some great book recommendations to share in this one as well!

Looking for more? Join the Retailer's Inner Circle. You'll have access to a monthly playbook that will help you track your numbers, support your weekly CEO date, provide promotional ideas and marketing strategies, and so much more. We also have an on-demand catalog of masterclasses that will help you move the needle and find success in your retail business. More info here!

Related podcasts we think you'll like:

Episode 33: The CEO Date: A Non-Negotiable Habit is Key to Creative CEO Success

Episode 48: The 3 Biggest Time Wasters for Retailers and How to Avoid Them

Episode 94: The Retailer's Ecosystem: Where To Spend Your Time and Focus Within Your Business

About your host, Wendy Batten

In case we haven't met yet, I'm Wendy, a small business coach and founder of the Retailer's Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.

Through online classes, business coaching programs, speaking, and a top-ranked podcast, I've helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer's Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.

I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.

When I'm not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I'd love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/

For more support from Wendy

Retailer's Inner Circle - Join Wendy inside the best retailer's community

Free resources for shop owners

Hang out and connect with Wendy on IG

All of Wendy's programs and services for shop owners can be found HERE.

Subscribe & Review on iTunes

Are you subscribed to my podcast? If you're not, I'd love you to consider it. Subscribing means you won't miss an episode! Click here to subscribe to iTunes!

If you want to be more of a rockstar, I'd love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank yo

With host retail coach Wendy Batten

https://wendybatten.com/podcast-intro/

In This Episode:

Are you feeling overwhelmed at the thought of making a marketing plan for your retail business? Don't worry - I'm breaking it all down for you in this quick 5 minute episode. I'll share how independent retail businesses can simplify their marketing by focusing on the numbers that matter most. With the practical tips I share throughout this episode, you'll be able to flip your mindset around retail marketing to simplify your efforts AND make your efforts more intentional. Intentional marketing leads to retail success! Let's dive in!

Related podcasts we think you'll like:

Episodes 163-166: Simple Sales Strategy Series

Episode 241: Year-End Reflections: Mindset, Marketing, and Lessons for Success in 2025

Episode 245: Best of Series: Retail Marketing from Gen Z to Boomers

About your host, Wendy Batten

In case we haven't met yet, I'm Wendy, a small business coach and founder of the Retailer's Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.

Through online classes, business coaching programs, speaking, and a top-ranked podcast, I've helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer's Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.

I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.

When I'm not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I'd love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/

For more support from Wendy

Retailer's Inner Circle - Join Wendy inside the best retailer's community

Free resources for shop owners

Hang out and connect with Wendy on IG

All of Wendy's programs and services for shop owners can be found HERE.

Subscribe & Review on iTunes

Are you subscribed to my podcast? If you're not, I'd love you to consider it. Subscribing means you won't miss an episode! Click here to subscribe to iTunes!

If you want to be more of a rockstar, I'd love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

With host retail coach Wendy Batten

https://wendybatten.com/podcast-intro/

In This Episode:

We know that building strong relationships is more than just good business - it's the key to staying memorable, growing your network, and fostering trust in your community. In this quick 5 minute episode, I am breaking down how relationships can fuel your success: from customer connections to community collaborations.

Key Takeaways:

• Relationships Matter: Connect with your customers, staff, vendors, and other local businesses. Building trust and being known in your community keeps you top of mind.

• Empower Your Team: Train your staff to be conversationalists who represent your business and nurture customer relationships with care.

• Collaboration is Key: Partnering with other local businesses can spark fresh ideas and open doors to new opportunities.

• Word of Mouth Works: Strong relationships lead to referrals and help your business grow organically.

• Retail Excellence: Independent retailers stand out by nurturing relationships and providing exceptional service through authentic connections.

Related podcasts we think you'll like:

Episode 147: How to Reframe Your Mindset Around Competition

Episode 174: 5 Ways to Network in Your Own Community

Episode 238: Behind the Counter: Building Community Through Beautiful Spaces with Lisa Wrixon

About your host, Wendy Batten

In case we haven't met yet, I'm Wendy, a small business coach and founder of the Retailer's Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.

Through online classes, business coaching programs, speaking, and a top-ranked podcast, I've helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer's Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.

I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.

When I'm not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I'd love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/

For more support from Wendy

Retailer's Inner Circle - Join Wendy inside the best retailer's community

Free resources for shop owners

Hang out and connect with Wendy on IG

All of Wendy's programs and services for shop owners can be found HERE.

Subscribe & Review on iTunes

Are you subscribed to my podcast? If you're not, I'd love you to consider it. Subscribing means you won't miss an episode! Click here to subscribe to iTunes!

If you want to be more of a rockstar, I'd love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

With host retail coach Wendy Batten

https://wendybatten.com/podcast-intro/

In This Episode:

We are going back in time to rediscover one of the most popular episodes of the Creative Shop Talk Podcast!

We all know that differences exist across generations, but have you given any thought to how those differences could impact marketing for your retail shop? Today on the podcast we are going to dive into just that: generational differences among our customers and how we can market differently to ensure we are serving all of our customers without leaving money on the table.

This question came up in my Level Up Mastermind retail group recently and as a group we did some digging. Today I'm sharing some research and findings with you all. If you are interested in learning more about the group, you can check out my website here.

How to Market to Different Generations

Here are some notes about each generation: where they are in life, what they respond to, what they are looking for, etc.

• Gen Z - (ages 12-26 currently) - Gen Z spans a wide age range, but the older bunch is at the age where they are getting their first apartment, buying their first home, getting married, etc. They will tell you that they have a short attention span. This group (more than others) responds to short-form video (TikTok)

• Millennials - (ages 27-42 currently) - Millennials have a busy lifestyle. They are often parents of young children. A few things that characterize their shopping experience are frictionless buying, connection to the community, loyalty to brands they love, driven by peers (reviews). Surprisingly, Millennials are still listening to the radio. They love curbside pickup and Instagram buying - anything that makes life easier.

• Gen X - (ages 43-58 currently) - Gen X shares characteristics of both Millennials and Boomers. They are totally loyal to brands they love and expect great customer service. Traditional marketing typically still work amongst Gen X (value added, coupons, discounts etc.) They are a very nostalgic bunch and often purchase from Facebook ads.

• Boomers - (ages 59-75 currently) - Surprisingly, Boomers are the best at opening emails. They are very brand loyal and not motivated by FOMO, meaning last-minute or exclusive deals won't speak to them. Boomers love online ordering and still purchase gift certificates.

How to Make Sure You are Serving Multiple Generations

Some follow-up questions to think about as you listen:

1. Who in your community does your shop serve?

2. Who do you want to serve?

3. Who lives in your community?

4. Who is buying for whom and how does that affect your marketing?

5. What can you offer in your shop that crosses multiple generations?

6. If you serve a specific generation, what can you do to serve the generation coming up behind them?

Be sure to stay open and curious about your marketing strategy and how you can market your business across generations. For example, if your ideal customers are primarily Gen Z, how are you reaching Boomers when they are looking to purchase gifts for this younger generation?

Related podcasts we think you'll like:

Episode 79: Your Competitive Advantage Over Amazon

Episode 82: 5 Steps to Simplify Your Content Planning

Episode 101: Making Email Marketing Fun with Kate Doster

About your host, Wendy Batten

In case we haven't met yet, I'm Wendy, a small business coach and founder of the Retailer's Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.

Through online classes, business coaching programs, speaking, and a top-ranked podcast, I've helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer's Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.

I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.

When I'm not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I'd love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/

For more support from Wendy

Retailer's Inner Circle - Join Wendy inside the best retailer's community

Free resources for shop owners

Hang out and connect with Wendy on IG

All of Wendy's programs and services for shop owners can be found HERE.

Subscribe & Review on iTunes

Are you subscribed to my podcast? If you're not, I'd love you to consider it. Subscribing means you won't miss an episode! Click here to subscribe to iTunes!

If you want to be more of a rockstar, I'd love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

With host retail coach Wendy Batten

https://wendybatten.com/podcast-intro/

In This Episode:

Are you curious how e-commerce businesses evolve into brick and mortar shops? Maybe you operate an Etsy shop or sell on social media but have always wondered what it would be like to open your own shop. If that sounds like you, listen up!

In this episode of the podcast, we are diving into the story of Chris Waddy, the owner and CEO of Loopy Wool in Salisbury, New Brunswick. Chris shares her incredible journey from running a small Etsy shop to building a thriving brick-and-mortar destination. She is also an active and valuable member of my Level Up Mastermind and Retailer's Inner Circle. If you're an entrepreneur looking to turn dreams into actionable plans (or your online shop into a successful brick and mortar!), this episode is packed with insights just for you. Let's dive in!

Key Highlights:

• Planning for Success: How simple planning eased anxiety and built confidence in Chris's retail journey.

• Brick and Mortar Mastery: The challenges and wins of opening a physical store after starting online.

• Community Impact: How creating a vibrant, local business can uplift small towns - and YOU can be a part of that!

• Marketing Tips: Chris talks about her experience using design, events, and even billboards to attract customers and build a destination business.

• Balancing Introversion and Leadership: Chris's insights on navigating personal challenges as a retail entrepreneur.

Actionable Takeaways for Retailers

• Plan Events to Build Buzz: Create signature events or demos around quieter seasons to bring traffic to your store.

• Employ Multiple Revenue Streams: You can earn revenue with both brick-and-mortar and e-commerce options to build stability and reach more customers.

About Chris Waddy and Loopy Wool

Chris is the owner of Loopy Wool, a fibre art studio in Salisbury, New Brunswick. Chris was a rug hooker first but her love extends to all fibre art now. Loopy Wool opened less than a year ago.

Follow along with Chris and her business: Loopy Wool: Instagram | Website | Facebook

Related podcasts we think you'll like:

Episode 55: Unscalable Conversations: A Free, Simple, and Powerful Marketing Tool to Use

Episode 69: Becoming a Destination Shop

Episode 143: How to Plan and Host Successful Events and Promotions in Your Shop

About your host, Wendy Batten

In case we haven't met yet, I'm Wendy, a small business coach and founder of the Retailer's Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.

Through online classes, business coaching programs, speaking, and a top-ranked podcast, I've helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer's Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.

I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.

When I'm not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I'd love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/

For more support from Wendy

Retailer's Inner Circle - Join Wendy inside the best retailer's community

Free resources for shop owners

Hang out and connect with Wendy on IG

All of Wendy's programs and services for shop owners can be found HERE.

Subscribe & Review on iTunes

Are you subscribed to my podcast? If you're not, I'd love you to consider it. Subscribing means you won't miss an episode! Click here to subscribe to iTunes!

If you want to be more of a rockstar, I'd love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

With host retail coach Wendy Batten

https://wendybatten.com/podcast-intro/

In This Episode:

What's the secret to running a retail business that feels like home and keeps customers coming back? In this episode of the podcast, I sat down with powerhouse and retail expert Kim Williams of The Polka Dot Press in Tallahassee, Florida - and we are answering that question and so much more. Get ready to be inspired!

With over 21 years of retail experience and a knack for social media marketing, Kim shares actionable tips for retailers, heartfelt stories, and strategies that every independent retailer can use. From training staff to balancing a side business, Kim's insights are a must-hear for retailers looking to stand out in 2025.

Key Highlights:

• Kim's Retail Journey: From a home-based stationery line to a thriving brick-and-mortar stationery and gift shop, learn how Kim evolved her business over two decades.

• Hospitality in Retail: The beauty of treating your shop like your home and creating a welcoming experience for customers. Your shop should feel like your happy place!

"Treat your shop like your home, and your customers will feel like family." -Kim Williams

• Staff Training Secrets: How Kim uses a "Disney Main Street" analogy to keep her team and customers engaged and her shop dynamic. Listen in for some really fun secrets her staff uses to make the customer experience at The Polka Dot Press better!

• Smart Transitions: The bold move to move from custom services and focus on curated, ready-to-sell products.

• Additional Revenue Stream Success: How Kim invested in her love for social media marketing: taking on clients and adding revenue.

• Social Media Success: Why relationships matter more than algorithms and how consistency can transform your online presence.

"Relationships over algorithms—that's the key to social media success." -Kim Williams

• Balancing Act: How Kim juggles a successful retail business and a growing social media agency.

Actionable Takeaways:

• Embrace "consumable gifts" for products that delight and don't add clutter.

• Use open-ended questions like, "What brings you in today?" to spark meaningful customer interactions.

• Consistency is key on social media to maintain visibility and build trust with your audience.

About Kim and The Polka Dot Press

With over 30 years in the retail industry, Kim started her business from her home in 2003 and has since grown it into a thriving gift shop known for its unique gifts and stationery. Recognized as an Outstanding Retail Leader by the Florida Retail Federation in 2012, Kim's expertise and dedication to customer service make her an invaluable resource for anyone looking to enhance their social media presence online.

Follow along with Kim and her businesses: The Polka Dot Press: Instagram | Website and The Buzz Grove: Instagram | Website

Related podcasts we think you'll like:

Episode 239: Behind the Counter: Building the Business You Wish Existed with Jasmine McCue

Episode 221: How to Raise the Bar on Excellence in Retail with Guest Expert Jeffrey Shaw

Episode 204: Behind the Counter: Meet Inner Circle Member Jeanne Terrill

About your host, Wendy Batten

In case we haven't met yet, I'm Wendy, a small business coach and founder of the Retailer's Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.

Through online classes, business coaching programs, speaking, and a top-ranked podcast, I've helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer's Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.

I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.

When I'm not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I'd love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/

For more support from Wendy

Retailer's Inner Circle - Join Wendy inside the best retailer's community

Free resources for shop owners

Hang out and connect with Wendy on IG

All of Wendy's programs and services for shop owners can be found HERE.

Subscribe & Review on iTunes

Are you subscribed to my podcast? If you're not, I'd love you to consider it. Subscribing means you won't miss an episode! Click here to subscribe to iTunes!

If you want to be more of a rockstar, I'd love it if you could leave a review over on iTunes as well. Those reviews help other retailers find my podcast and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank you!