There are many creative ways by which AI can be deployed in sales and there is a good chance that you’ve never heard half of them. You’d be surprised at the sheer scope of possibilities that AI can offer to a specific space like sales. One of these areas is sales engagement, where AI can do wonders in terms of eliminating repetitive tasks and keeping sales reps engaged and focused on higher value work. Chad Burmeister is excited to get to know some of these innovations in this conversation with James Isilay. James is the CEO of Cognism, a $10M+ European sales engagement company. James also discusses how sales engagement has changed over the years and where it is headed beyond 2020.

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