This week on Influencer Marketing Talks, we’re joined by Louise Lundberg - a creator and digital strategist who brings a rare dual perspective to the industry. She works with global brands daily, while building her own audience across Instagram and Substack, giving her a front-row view of how the creator economy is evolving in real time.  
In this episode, we dive into: 
<ul>
<li>How to build a creator brand with longevity, from niche vs. core to content that actually sticks.</li>
<li>What separates great creator–brand partnerships from transactional ones, and why creators need to be included earlier in the process.</li>
<li>The shifts shaping the creator landscape - from AI to new expectations on authenticity and expertise. </li>
</ul>
Whether you're a marketer or a creator, this episode is packed with insights you can apply right away.

This week on Influencer Marketing Talks, we’re joined by Louise Lundberg - a creator and digital strategist who brings a rare dual perspective to the industry. She works with global brands daily, while building her own audience across Instagram and Substack, giving her a front-row view of how the creator economy is evolving in real time. In this episode, we dive into: How to build a creator brand with longevity, from niche vs. core to content that actually sticks. What separates great creator–brand partnerships from transactional ones, and why creators need to be included earlier in the process. The shifts shaping the creator landscape - from AI to new expectations on authenticity and expertise. Whether you're a marketer or a creator, this episode is packed with insights you can apply right away.

This week on&nbsp;Influencer Marketing Talks,&nbsp;we’re&nbsp;joined by&nbsp;Louise Lundberg&nbsp;- a creator and digital strategist who brings a rare dual perspective to the industry. She works with global brands daily, while building her own audience across Instagram and Substack, giving her a front-row view of how the creator economy is evolving in real time.&nbsp;&nbsp;
In this episode, we dive into:&nbsp;
<ul>
<li>How to build a creator brand with longevity,&nbsp;from niche vs. core to content that actually sticks.</li>
<li>What separates great creator–brand partnerships from transactional ones, and why creators need to be included earlier in the process.</li>
<li>The shifts shaping the creator landscape&nbsp;- from AI to new expectations on authenticity and&nbsp;expertise.&nbsp;</li>
</ul>
Whether&nbsp;you're&nbsp;a marketer or a creator, this episode is packed with insights you can apply right away.&nbsp;

Creator POV: How to Build a Brand That Lasts

Influencer Marketing Talks is your backstage pass to modern marketing, from the creator economy and beyond. It's the leading influencer marketing podcast for brands and marketers who want to stay ahead in a fast-changing world.
Every week, hosts Sanna Odmark and Frida Ekholm sit down with marketing minds, creators and experts from across the industry to share stories, lessons and perspectives you won’t hear anywhere else.
Produced by Cure Media, the Nordics’ top influencer marketing agency since 2014, the show blends industry expertise with openhearted dialogue. Whether it’s decoding consumer behavior, unpacking new trends, or exploring what brands can learn from creators, this is your inside track to modern marketing.
Subscribe and join the conversation on Spotify, Apple Podcasts or Acast and stay ahead in the creator economy.
www.curemedia.com

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Marketing

Influencer Marketing Talks is your backstage pass to modern marketing, from the creator economy and beyond. It's the leading influencer marketing podcast for brands and marketers who want to stay ahead in a fast-changing world. Every week, hosts Sanna Odmark and Frida Ekholm sit down with marketing minds, creators and experts from across the industry to share stories, lessons and perspectives you won’t hear anywhere else. Produced by Cure Media, the Nordics’ top influencer marketing agency since 2014, the show blends industry expertise with openhearted dialogue. Whether it’s decoding consumer behavior, unpacking new trends, or exploring what brands can learn from creators, this is your inside track to modern marketing. Subscribe and join the conversation on Spotify, Apple Podcasts or Acast and stay ahead in the creator economy. www.curemedia.com

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