In the Covid-19 storm, treating hospital patients requires constant iteration, creative information-sharing, and worst-case-scenario planning. Dr. Bon Ku, an ER physician and director of the Health Design Lab at Jefferson University in Philadelphia, takes us inside the practice and mindset required to perform under extraordinary pressure. He offers on-the-ground business insights we can all learn from, as he looks toward the future and reflects on a possible second wave of infections and the faulty incentives in the medical system.

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