CrossFit’s future depends on its affiliates—but right now, they’re struggling. The public message is that the brand is thriving, but behind the scenes, thousands of gym owners are fighting to stay afloat.

In today’s special episode, Chris Cooper explains why CrossFit affiliates are closing at an alarming rate and outlines what must change if CrossFit LLC wants to save them.

For years, CrossFit HQ said that great coaching would lead to strong businesses. But as Coop shares, great coaching is not enough: Affiliate owners need the tools and strategies to build financially sustainable gyms.

Coop outlines a plan to rebuild the affiliate program, starting with business education, real mentorship and leadership that prioritizes sustainable gym success over short-term revenue grabs.

If CrossFit is going to survive long term, the affiliate model has to change—tune in to hear Coop’s full plan.
 
If you missed the first two episodes in this special series, check them out via the links below.

Links

How to Save CrossFit

Q&A With Coop

Gym Owners United

Book a Call  

1:48 - Clarify the mission

2:53 - Rebuild CrossFit media

5:53 - Prequalify “mentors” on the platform

7:44 - Track & publish affiliate metrics

9:50 - CrossFit business course?