There’s a saying that every company is becoming a software company. But what might be just as true is in that every company is becoming a publisher as well. Photos, blogs, designs, video, and sound is created and published at unthinkable rates… and it’s being used, EVERYWHERE. 

Web, Mobile, Signage, Kiosks, In-Store… it doesn’t matter. Businesses are creating content to match consumer appetite.

So how does a company manage all of these assets, and what kind of content management systems are necessary to handle these massive distribution requirements?

Nishant Patel is the Founder and CTO of Contentstack, an API-first headless content management system designed to deliver first-class digital experiences by making it easier to deliver and maintain content distribution anywhere. 

On this episode of IT Visionaries, Nishant explains how the Contentstack system integrates with various products to publish content at a moment’s notice and why companies are finding that to be a critical part of their success.

Main Takeaways

• All in One Place: As the arms race for content delivery ramps up, having a secure and safe place to store and manage your content is increasingly important. An added benefit of Contentstack is while it can store your content, it can also deliver that same content across various channels, such as web, mobile, and digital signage 
• Democratizing Content: One of the biggest issues within large corporations is the ability to make content accessible to their various teams across the world. With Contentstack, users have the power to instantly upload and share their content for anyone associated with the organization, whether that be domestic or international. The second the file is uploaded to the system, anyone with access to publishing abilities then possesses the power to deliver that content at scale.
• Can You Tag Me in That? Every day millions of images and videos are uploaded to websites and systems but are never tagged or IDed. Contentstack, thanks to its A.I. and machine learning techniques, has the ability to instantly identify and tag hundreds of millions of images. So if someone needs a picture of a yellow lab with a Coke, the system can instantly cycle through its system to find those pictures.

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