Creating Disney Magic

Culture is Behavior and You Can Change It


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This episode was recorded live in London, England. The audience asked me questions and I answered.

Here are the questions found on the episode:

What was the most successful initiative I launched in my career?

Implementing the Disney Great Leader Strategies.

How do you create a company culture?

Culture is behavior. Sometimes to change a culture you have to change the people who don't behave the way you want.

How do you encourage personality when you are strict when you hire?

At Disney, you may run into cast members with different personalities, but they will all be nice. We hire for the basics; honesty, integrity, and personality will still shine.

How do you create work-life balance?

I worked out, got sleep, and dealt with problems directly. Stress comes from feeling out of control. I dealt with things promptly so it would not feel out of control.

What is your view of financial bonuses?

Disney Cast Members do a great job because of how they are treated. The biggest benefit is the opportunity to have a bigger role, not a financial bonus.

How do you retain talent when there is a low opportunity for promotions?

You may not be able to.

How would I describe my legacy?

I want people to remember me as a teacher.

What advice do you have to create a training program in an organization?

To start, figure out why you want to do it. Helping people to become successful will be one of the best things you can accomplish. What you teach your employees they will teach your employees.

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Creating Disney MagicBy Lee Cockerell

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