I’ve obsessed about marketing and selling weddings for over 18 years now. Here’s one thing I’ve learned:

Your pitch is important. 

Unfortunately, most wedding professionals don’t offer a proper proposal for their services. The most common approach is a menu of services, like a McDonald’s ordering kiosk. Many others use a brochure - basically a bunch of information.

But couples and the BTS decision-makers don’t want information, they want transformation. They want to know how you’re going to get them from where they are now (wanting something for their wedding) and where they want to be (basking in the benefits you offer to get that need met). 

The best way to tell that story is with a short-form sales page approach to a custom proposal.

Today, I bring on one of my long-time coaching clients who was one one of our first proposal template users back in 2021. Tune in to hear how she’s leveraged the power of a compelling proposal to help triple her prices in 4 years.