Jeanne Bliss has been helping companies like Land’s End and Microsoft Corp create deeper bonds with their customers for 35 years. She has shepherded a whole new breed of leader into the marketplace, guiding over 20,000 leaders around the world to understand that improving lives should be their most important strategic vision. Today Jeanne joins the show to share insights from her book Would You Do That To Your Mother? and explains how to be clear about how you want to be remembered.

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