Matthew Holman runs Subscription Prescription and is obsessed with getting subscription eCommerce right. Helping brands via his newsletter, podcast and fractional subscription leadership consulting. 

 

In this episode, we discuss: 

• The #1 mistake brands make when setting up subscriptions (and how to fix it!) 
• Why offering a free gift beats discounts for keeping subscribers longer 
• The crucial 14-day window that makes or breaks customer retention 
• How to turn your best customers into super fans who buy more and refer others! 

 

Dive in: 

[05:12] Subscription isn't just retention. 

[08:35] Subscription strategy debate. 

[09:29] Boosting subscription conversions strategies. 

[15:26] Enhancing subscription offers effectively. 

[18:12] Discount strategy beyond price cuts. 

[20:38] Effective email engagement strategies. 

[24:48] Maximize value from super customers. 

[27:51] Insider Tips from Matthew! 

 

Find the notes here: https://keepopt.com/246    

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