Lydia Hartley is co-founder at Continue, a software solution that enables brands to launch their own resale marketplace, already in use by 22 brands including ThruDark, BAM, and Hayley Menzies. 

 

In this episode, we discuss: 

• How resale programs turn one-time buyers into loyal customers 
• The secret to making secondhand sales a powerful retention tool 
• Why peer-to-peer resale beats traditional loyalty programs 
• Easy ways to launch a resale marketplace (without the headache!) 

 

Dive in: 

[05:28] Empowering brands in resale market. 

[07:54] Boost brand loyalty with resell rewards. 

[10:23] Secondhand marketplace boosts brand loyalty. 

[15:36} Easy ecommerce launches, complex branding. 

[17:34] Fashion resale market growth analysis. 

[22:03] Peer-to-peer enhances brand experience. 

[24:54] Explore pre-loved market opportunities. 

[26:23] Insider Tips from Lydia! 

 

Find the notes here: https://keepopt.com/245

Get your Personalised Retention Playbook from YOCTO >>> https://keepopt.com/yocto

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy