July 01, 2023

Customers Being Confused Because of The Internet? How To Handle Customers in The Modern Landscape? Plus, Listen on How To Get A Free hyperCLEAN T-Shirt. Episode #740

16 minutes

Welcome to the Pints and Polishing podcast, hosted by Nick. Join us as we delve into the world of automotive detailing and share valuable insights and experiences. Nick, brings you engaging discussions and useful tips for car enthusiasts and professionals alike.

In this episode, Nick shares a recent learning experience he had with a customer who referenced a YouTube video during a conversation about windshield protection film. He emphasizes that while the customer was well-intentioned, it highlighted the challenge of effectively communicating with clients who rely heavily on internet research.

Nick discusses the prevalent advice given to customers to educate themselves through online content, comparing it to the outdated concept of "the customer is always right." He highlights the reality that only a small percentage of content creators are true experts in their field, leaving the majority of consumers misinformed. Nick shares examples from the detailing industry, where even professionals can provide inaccurate information due to the pressure of producing regular content.

Despite the challenges posed by misinformation, Nick encourages professionals to navigate this landscape strategically. He suggests focusing on providing reliable information to customers and avoiding arguments or engaging in discussions about unvetted content. Drawing from his personal experience in cooking, Nick illustrates the difference between watching countless hours of cooking videos and experiencing a meal prepared by a top executive chef.

In conclusion, Nick emphasizes the importance of playing chess rather than checkers in the detailing industry. He encourages listeners to understand the dynamics of online content and leverage their expertise to better serve customers. Tune in to the Pints and Polishing podcast for insightful discussions, practical advice, and a deeper understanding of the world of automotive detailing.

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