Welcome to Industry Spotlight—a focused series hosted by Sam D’Arc, highlighting standout dealerships and innovative companies, and exploring the trends driving success in today’s automotive market. Today, Sam sits down with Matt Hogan, General Manager of Taverna INFINITI North Miami, and Omar Mohammad, CEO of Nomad Content Studio.

This episode is brought to you by:

Nomad Content Studio - $3.50 per lead. $105 per car buyer. That’s what an Infiniti store in Florida is getting using Nomad Content Studio’s Done-For-You social video system. Millions in sales, viral reach, and buyers who stop price shopping and come straight to the store. Nomad Content Studio has done it for EV Auto, Morgan Auto Group, and George Saliba—now they’ll do it for you. Book a call and get 20% OFF your first month. Offer expires 08/15/25: ⁠http://www.trynomad.co

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Topics:

01:20 Why switch to a new car franchise?

03:56 How does social media transform auto sales?

06:23 What are the best viral content strategies for dealers?

14:32 The five social media content buckets for dealerships

20:24 Overcoming generational gaps in automotive marketing

21:54 How to adapt automotive marketing to the digital age

24:11 How do you track ROI from social media?

26:24 Cost per lead / car buyer from social media

28:06 What is the future of social selling?

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