In this week’s episode Natalie is joined by Glow For It founder Daisy May Kelly to talk the key to success in the business of beauty and embracing the career pivot. At just 20 years old Daisy launched her now hugely successful beauty company ‘Glow For It’ as a result of needing to find a product that would help her grow her natural lashes after developing trichotillomania due to anxiety. 

Discussing her journey with Natalie she opens up on the early challenges she faced and how the skills she developed in her early life as a performer in musical theatre helped her to remain focussed and driven in the face of adversity and rejection. From creating the first hero product to the hurdles of manufacturing and marketing, Daisy details in depth the difficulties she faced as a young entrepreneur and the ways in which she overcame her early struggles to build the thriving business we are seeing today. 

Noting her early interaction with TikTok as a mechanism that allowed her to build an authentic, engaged community, Glow For It now boasts millions of views on the platform which has resulted in the substantial growth of the brand and catapulted its products into the mecca of beauty stores, Boots. 

Listen in for an inspiring, in depth look at the inner workings of building a beauty brand.

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