Design Better

Dan Harden: Form follows emotion—industrial design lessons from George Nelson to Steve Jobs


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If you were mapping out the most amazing career in industrial design, you might dream of working with George Nelson, Henry Dreyfuss, Steve Jobs, and influential companies like Frog design in the early days. It seems impossible that one person could have such a career, but Dan Harden has done all of this and more.

We spoke with Dan about what he learned from these iconic people and companies, and also about how he started his own design consultancy, Whipsaw, which has gone on to win over 300 awards over 700 patents. Dan also shared what George Nelson was up to when he disappeared into his private bathroom at the end of each workday. It’s not what you think.

Bio

Dan is CEO, Founder, and Principal Designer of Whipsaw, an acclaimed Silicon Valley product design and experience innovation firm that has introduced over 1,000 products to market for leading global companies. A highly influential figure in the design industry, Dan infuses his work with a deep passion and unique perspective shaped by his interests in art, culture, psychology, and technology. Previously, he served as VP and President at Frog, designing notable products for industry icons including Steve Jobs and Larry Ellison, and also held a leading design role at Henry Dreyfuss Associates.

Over his prolific career, Dan has created hundreds of successful products across diverse categories, from baby bottles to supercomputers, winning over 300 prestigious awards, including 41 IDEA Awards, and securing more than 700 patents. His innovative designs have been exhibited at renowned institutions such as the Smithsonian Cooper Hewitt Museum, The Henry Ford Museum, and the Chicago Athenaeum. Recognized by Fast Company as one of the "100 Most Creative People in Business," Dan's visionary contributions have been highlighted extensively in prominent publications including CNN, Fortune, Newsweek, Time, and Wired.

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