Creator marketing needs a performance-driven approach. Joseph Perello, CEO of Props, shares how his company transforms owned media into a measurable marketing channel that delivers predictable outcomes. He explains the strategic balance between video and image content for different marketing objectives, why traditional vanity metrics fall short, and how to blend creator authenticity with paid media precision to drive actionable results.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.