Brian McKenna, VP of CRM at DMi Partners, delves into artificial intelligence in email and database architecture. As we proceed toward a future where our marketing emails are thoroughly automated by AI, data cleanliness must be a top priority. Ultimately, feeding large language models inaccurate data can lead to misinformed decision-making, reduced personalization, and diminished effectiveness in reaching and engaging the target audience. Today, Brian discusses database architecture for future AI. Show Notes

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• Brian McKenna: Website // LinkedIn
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