Ben Valenta is the SVP of Strategy & Analytics for FOX Sports. In his previous life as a consultant, he advised an incredible array of clients, including: Nike, the NFL, Anheuser-Busch InBev, YouTube, ESPN, National Geographic, MSNBC, NBC News, Livestrong, the New York Knicks, and the New York Rangers.

David Sikorjak is the founder of Dexterity Consulting, a strategy and analytics consultancy that artfully blends research, analysis, and empathy to transform how brands think. Prior to that, he was an executive at Publicis, NBC, and Madison Square Garden.

David Sikorjak and Ben Valenta's book, Fans Have More Friends, will be available on November 15, 2022.

Learn more about David Sikorjak and Ben Valenta at fanshavemorefriends.com.

Help us grow and become a Patron today: https://www.patreon.com/smartpeoplepodcast

Blinkist - Go to Blinkist.com/SMART to start your 7-day free trial and get 25% off of a Blinkist Premium membership.

Learn more about your ad choices. Visit megaphone.fm/adchoices