In this episode of 31 Days of Value, I share one of the biggest mindset shifts you’ll ever need to win in business. Alex Hormozi spent $500k a day on ads and still, millions of people don’t know who he is. That should open your eyes... because it means the opportunity in your market is way bigger than you think.

I talk about why marketing isn’t optional — it’s the oxygen that keeps your business alive. Word of mouth might feed you for a while, but it won’t build a foundation. I’ll break down how to think about marketing as a fixed cost, why Facebook and Google are still the most powerful vehicles for attention, and what it looks like to invest in visibility when no one knows your name yet.

If you’ve ever struggled with “where the leads are gonna come from,” this one is for you.

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