In this episode, I dive into the heart of what makes or breaks a business—sales. I share why truly understanding the customer journey is the foundation for success, and how clear, consistent communication can make the difference between winning or losing a job. I talk about the importance of building trust at every step and creating a seamless experience that keeps customers coming back. I also share how I use technology to streamline the process, improve efficiency, and boost customer satisfaction. At the end of the day, it all comes back to creating real value for your customers and constantly sharpening your sales strategies. This episode is a call to action for every business owner to put sales at the center of their growth.

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