In this episode, I share a personal story about a tile removal job that taught me one of the most valuable lessons in business: the importance of specialization and knowing when to say no. I talk about how stepping outside of my expertise almost cost me my reputation, what I learned about customer expectations, and why focusing on what you do best is the key to long-term success. This is a must-listen for any home service business owner who’s ever been tempted to say yes to the wrong project.

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