In this episode of the Contractor Secrets Podcast, I dive into some of the most important marketing principles for business owners. I talk about why it’s critical to clearly define your offer so customers know exactly what makes you different, and I explain how specializing in a niche can give you a huge edge in a crowded market. I also share my thoughts on how AI and changing consumer behavior are reshaping the marketing landscape, and why we have to adapt our strategies to stay ahead. My goal in this conversation is to get you thinking beyond quick wins and to help you focus on building a long-term, sustainable path to success.