Part 1, how Heather Chutch got into the business and how to get her attention.

This is Part 1 of a 2 part interview with Heather Church of the New York office of Arnold Worldwide. Listen in for a fun dive into what got Heather into art production as well as some insider tips on how best to grab her attention.

Key Takeaways

[:30] Heather introduces Heather Church from the Arnold Worldwide New York office for Part 1 of two podcasts covering how she got into the business and how to get her attention.

[1:15] What was the path that took Heather C. into advertising and ultimately art production?

[3:40] Heather C. talks about her previous jobs, but more specifically the skills those experiences imparted that she uses as an art producer.

[4:24] Heather E. asks if there were any influences that were instrumental in shaping Heather C.'s path and interest in photography.

[7:23] How do photographers get Heather C.'s attention?

[8:14] If Heather C. Likes someone's work, will she visit their website or social media accounts?

[9:08] Heather E. touches on the importance of photographers building their own relationships with art producers and the reasons she encourages it.

[11:23] On website design, scrolling, thumbnails, organization, etc.

[14:38] How does Heather C. introduce an artist's information to her team when she's found an interesting candidate?

[15:54] "Somebody has worked really hard on this project, this is their baby." Heather E. highlights the reasons why it's important for photographers to show appreciation for the work that was put in.

[17:11] Heather C. shares an anecdote on the importance of creative call chemistry.

[18:25] Does Heather C. encourage specific conversations or ask specific "chemistry gauging" questions on creative calls?

[20:48] The tables are turned: the art producer asks the rep a question!

[21:16] Heather E. invites listeners to tune in for Part 2 of this episode.

Thanks for listening.

In an industry where the rules are always changing, it's helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep'sJournal.com, visit her website for industry updates, stunning photography and video and the artists behind the work.

Mentioned in this episode

Arnold Worldwide

More about your host

Heather Elder's Bio

Heather Elder's Blog

Heather Elder on Instagram

Heather Elder on Twitter

Heather Elder on LinkedIn

Heather Elder on Facebook

More about our guest

Heather Church's Bio

Heather Church's website

Heather Church on LinkedIn

Heather Church's Beauty Smarts program on Instagram

Heather Church's Beauty Smarts program on Twitter

Heather Church's Beauty Smarts program on Facebook

Heather Church's Beauty Smarts program on Pinterest

Dana started working as a photographer at 14, find out what grabs her attention and what she would do if she wasn't an art producer!

Key Takeaways

[:30] Heather introduces Dana Kandić, Art Producer for Deutsch New York.

[1:47] How did Dana stumble into art production? The journey started at age 14!

[7:22] Heather asks what skills her previous work experience lent her in terms of art production.

[9:43] How does a photographer go about grabbing Dana's attention? And once the photographer has made the keep pile, does Dana visit their websites and social media accounts?

[12:20] What specifically is attractive in a website for Dana? And are her bookmarks organized in any specific ways or categories?

[14:30] Heather asks Dana if there are tiebreakers when everyone at the table is equally good… Take notes!

[17:30] How does Dana share information with her team — does she curate the information or do they just get links?

[19:20] Is triple bid the standard? And what is the process when a photographer has been chosen to bid on the project?

[20:48] Dana highlights an interesting aspect of creative calls and touches on the goals she has on these calls.

[23:16] On treatments as indicators of interest.

[24:40] How does Dana handle making rejection phone calls and the level of information she chooses to share?

[26:45] Heather asks about the process from the moment the bid is received all the way to approval.

[28:14] Heather and Dana discuss the intricacies of various billing possibilities (firm bids).

[31:55] Heather moves on to some more personal questions regarding aesthetics, the more challenging aspects of her job.

[34:08] On sharing who photographers are bidding against.

[37:08] Is there a word that describes Dana's personal style as an art buyer? And what is her favorite thing to do on a Sunday?

[40:05] If Dana wasn't an art producer...

[40:54] Heather thanks Dana for coming onto the podcast.

Thanks for listening.

In an industry where the rules are always changing, it's helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep'sJournal.com, visit her website for industry updates, stunning photography and video and the artists behind the work.

Mentioned in this episode

Deutsch New York

More about your host

Heather Elder's Bio

Heather Elder's Blog

Heather Elder on Instagram

Heather Elder on Twitter

Heather Elder on LinkedIn

Heather Elder on Facebook

More about our guest

Dana Kandić's Bio

Dana Kandić's Website

Dana Kandić on Twitter

Dana Kandić on LinkedIn

Dana Kandić on Flickr

Trevi comes from a family of art producers! Tune in to hear more on how she found her own way into art production, what shaped her personal style and how to grab her attention.

Key Takeaways

[0:30] Heather introduces her guest for this very first episode of Dear Art Producers, Treviana DelMastro who has been a producer for 4 years at JWT in New York, and comes from a family of producers!

[1:04] Trevi walks us through the sinuous path she navigated to becoming a producer, from television casting, to fashion PR, to art production.

[6:11] Heather asks what Trevi thinks are the most important skills she developed on her way to becoming an art producer.

[9:02] Trevi touches on what the most powerful influences were in shaping her art producer style.

[10:26] A bit of professional praise for Trevi!

[11:40] What marketing stands out today for Trevi? And besides mailers, is Instagram a means of reaching her?

[16:35] Photographers seem to be leaning toward building a brand in order to be competitive. Keeping this in mind, is there any "added value" that factors into Trevi's choices?

[18:18] A bit of professional praise for Heather!

[20:27] Heather asks what kinds of things come into consideration and what kinds of things Trevi does behind the scenes when getting jobs approved by a client.

[24:22] Does Trevi share the budget when she has it?

[26:23] Trevi answers the question as to what photographers or producers do wrong.

[30:35] Sometimes as a rep or artists, you don't get the job you bid on but you get no feedback… Heather asks what some reasons would be for not giving out this information. Heather and Trevi discuss the ins and outs, and subtleties of bidding.

[37:03] Heather turns the tables and asks Trevi if there are any misconceptions or questions that and art buyer might have of a rep.

[39:27] Trevi asks Heather what changes she has seen in the art production business from her beginnings.

[42:42] Heather thanks Trevi for coming on the podcast, and for being the very first guest!

Thanks for listening.

In an industry where the rules are always changing, it's helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep'sJournal.com, visit her website for industry updates, stunning photography and video and the artists behind the work.

Mentioned in this episode

JWT New York

Chopped — Food Network

MTV

More about your host

Heather Elder's Bio

Heather Elder's Blog

Heather Elder on Instagram

Heather Elder on Twitter

Heather Elder on LinkedIn

Heather Elder on Facebook

More about our guest

Trevi DelMastro's website

Trevi DelMastro's Bio

Trevi DelMastro on LinkedIn

Trevi DelMastro on IMDb