I started my business in 2014 as a naïve college graduate and have learned so much since creating my LLC. Since I can't time-travel back to 2014 to share what I've learned with that raw, inexperienced version of myself, I'm sharing it today.

...Not because I'm "so wise" (ha! hardly), but because you might see your own experience in mine and feel seen and heard in what I'm sharing. And if you are new to running a business in the home industry, you might just appreciate the heads up.

Resources

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📌 Timestamps

0:00 Introduction and Personal Reflections

3:20 Marketing Similarities Between Marketing Private Schools and Luxury Services

7:05 Identifying Red Flag Clients

25:07 Identifying Green Flag Clients

29:54 Strategies for Attracting Good Clients