Own Your Business

Decision Fatigue: Why You're Exhausted and How to Fix It


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Decision fatigue is real, and it hits wedding solopreneurs hard.

In this episode, Sam and Katy talk about why running a solo wedding business is so mentally exhausting — and it's not just the hours. When you're the CEO, the creative director, the accountant, and the marketing team all at once, every role brings its own set of decisions. Add constant task-switching and you've got a compounding mental load that drains your energy before the day is half over.

You'll learn:

  • Why decision fatigue hits wedding solopreneurs harder than most

  • How to recognize it before it starts affecting your work and your sales

  • What batching your tasks does to your brain — and why it works

  • How to use AI, systems, and environment design to protect your mental energy

...more
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Own Your BusinessBy Sam Jacobson with Ideaction

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