You nailed the discovery call, the chemistry was there, they loved your work, and then crickets. Or maybe they're still texting back, but it's been three weeks and you still don't have a deposit. In this episode, Sam and Katy unpack why some couples book in 48 hours while others take two months, and how to manage your own anxiety when the sale drags on longer than you'd like.

You'll learn:

• Why booking speed has nothing to do with your sales skills or their interest

• The psychology behind maximizers versus satisficers and how they decide differently

• How to remove friction points and use micro-commitments to speed things up

• Why 3 to 7 follow-ups is the right range before you cross into annoying