In this episode, I sat down with Cinco Winston, the founder of True Line Striping TX (https://truelinestripingtx.com). Cinco shares his journey of leaving his W-2 job to starting a successful pavement marking business in Waco, Texas.

We discuss his approach to finding clients, managing cash flow, and offering early discounts to build credibility. Cinco shares his strategies for pricing jobs effectively, the challenges of door-knocking for new customers, and the lessons learned from navigating the early months of running a business.

Timestamps below. Enjoy!
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00:00 Highlights & Introduction
06:07 Understanding the Business Model: Costs and Profits
11:53 Navigating the First Jobs: Building a Customer Base
18:15 Job Types and Revenue: Small, Medium, and Large Projects
24:49 Building a Customer Base Through Networking
30:52 Sales Strategies and Customer Acquisition
36:13 The Challenges and Rewards of Business Ownership
41:55 Scaling the Business and Future Plans