In 2005 Lance Byrd bought a 320 acre horse ranch outside of Ft. Worth. His dream? Start a horse training facility. How did he go from that to being the rural Disney for traveling baseball families?

You'll have to listen find out!

In a couple weeks I'll be visiting the ranch to make a video of the facility. Be sure to check back for that.

In today's podcast we talk about:

- How he started the ranch
- WHY he started the ranch
- Where he makes his money
- What makes his ranch special
- Unit volumes, etc
- Much much more.

You're gonna LOVE this! Lance Byrd is awesome! Enjoy!

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01:04 The Genesis of Rocker B Ranch: From Family Ranch to Baseball Haven

03:51 Expanding the Dream: Fields, Facilities, and the Accidental Business

04:25 The Evolution of Amenities: From Hotel Rooms to a Resort-Style Pool

08:06 Navigating Challenges: Insurance, Water Supply, and Unexpected Expenses

09:20 Marketing Magic: The Power of Word of Mouth and Social Media

10:02 The Unexpected Demand Surge: Software Glitches and Rapid Expansion

12:05 Creating a Premier Baseball Destination: Quality, Community, and Memories

28:52 The Culinary Experience: Elevating Food at Sports Tournaments

35:15 Merchandise Success and Surprises: The Rocker B Brand Takes Off

37:39 The Success of Building and Expanding Facilities

38:28 Envisioning Future Developments: Softball Fields and More

39:04 Addressing Parking and Infrastructure Challenges

41:48 Creating a Family-Friendly Sports Resort

44:12 Expanding Beyond Baseball: Corporate Events and More

50:24 Considering New Ventures and the Future of Rocker B

52:55 Reflecting on Entrepreneurship and Growth

58:57 The Unique Appeal of Rocker B and Future Plans

01:01:29 Exploring Potential Expansions and the Business Model

01:07:49 A Vision for the Future and Closing Thoughts