Is the future refillable?

When we look at the history of plastics, it's disheartening to realize that only 9% of all plastics ever created have been recycled. Another 12% has been incinerated; a whopping 79%, then, has accumulated in landfills and nature.

That's right: your Bonnie Bell Lip Smacker tube circa 1995 is quite likely still somewhere on this planet. 

Refillable products (like ice cream in stainless steel jars and shampoo bottles refilled in-store) aren't new. But while most people say they want eco-friendly product options, their purchasing behaviors sing a different tune. Consumers tend to prioritize convenience over eco-friendliness, time and time again.

Today I speak with Izzy Zero Waste Beauty founder Shannon Goldberg about closed loop consumption. Is packaging the problem, or does the problem lie within our consumption?

Here's a preview:

[6:00] 2 major barriers to mainstream refillables

[11:00] Do refillable products *actually* make a dent in our trash production? What about our oversized environmental woes?

[15:00] Refillable products and next-level greenwashing: Why we must expand our collective definition of waste to account for excess carbon emissions from sending back our products

[20:00] Are refillable options sanitary in a post-COVID world?

Resources mentioned:

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