A good or bad demonstration can sell or destroy whatever you are selling. You can spend all your money on research to make the best possible product, but everything goes to waste if you have a sloppy demo. Learn how to make a good demonstration with your host, Chad Burmeister, and his guest, Peter Cohan. Peter is the Founder of The Second Derivative, which provides coaching for demonstration skills. Learn some important key factors that play a role in a good demo and some things that you should avoid. Learn how to focus on the customer and start with what they're looking for with Peter in this episode.

The AI for Sales Podcast is brought to you by BDR.ai, Nooks.ai, and ZoomInfo—the go-to-market intelligence platform that accelerates revenue growth.

Skip the forms and website hunting—Chad will connect you directly with the right person at any of these companies.

👉 Visit www.SDR.ai/intro to unlock your direct line.