A good or bad demonstration can sell or destroy whatever you are selling. You can spend all your money on research to make the best possible product, but everything goes to waste if you have a sloppy demo. Learn how to make a good demonstration with your host, Chad Burmeister, and his guest, Peter Cohan. Peter is the Founder of The Second Derivative, which provides coaching for demonstration skills. Learn some important key factors that play a role in a good demo and some things that you should avoid. Learn how to focus on the customer and start with what they're looking for with Peter in this episode.

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