May 23, 2024

Demystifying Project and Campaign Fundraising: Strategies for Success

22 minutes

In this episode of All About Capital Campaigns, hosts Amy Eisenstein and Andrea Kihlstedt tackle the complex relationship between fundraising campaigns and project financing. Do you need to raise all the money before the groundbreaking for your new project? How does the timing of your campaign affect its success? Buckle up as Amy and Andrea unravel these questions and provide actionable strategies for navigating the financial planning of your capital campaign.

Key Highlights:

Understanding Project vs. Campaign Funding: Learn why it’s a common misconception that all funds must be raised before breaking ground and explore alternative funding sources including reserves, government support, and financing options.

Financial Planning Insights: Discover the importance of engaging financial experts early in the process to create multiple funding scenarios, considering factors like interest rates and cash reserves.

Timing and Milestones: Understand the critical timing of fundraising milestones, including the significance of groundbreaking and ribbon-cutting events in your campaign timeline.

Engaging Key Stakeholders: Tips on involving community leaders, board members, and potential donors in financial planning to build strong support and ensure campaign success.

Case Studies and Real-World Examples: Hear about how organizations like hospitals and YMCAs structure their funding and campaigns to manage large projects successfully.

Creating Flexible Plans: The importance of having Plan A, B, and C to adapt to different fundraising outcomes and financial scenarios.

Andrea and Amy also emphasize the crucial role of early donor engagement and financial planning in ensuring the sustainability and success of your capital campaign. Whether you're in the pre-campaign planning phase or gearing up for your public launch, this episode offers valuable insights and practical advice to help you navigate the complexities of project and campaign funding.

Join us for an enlightening discussion that will leave you better equipped to lead your capital campaign to success!

For more free capital campaign resources, visit https://capitalcampaignpro.com/campaign-resources.

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By Capital Campaign Pro

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