We talk with Matt Zolfo. A well respected equipment supply rep. Between Matt Zolfo and John Bertagni, these two guys have seen it all. They talk about how a dental equipment dealer should approach the Dental Startup process. There are "red flags" 🚩🚩🚩 when someone is just trying to get your money and make a sale.  Look out for reps that DON'T try to understand your decision making process and what matters to you and your overall vision, budget, and time tables.

In this candid and unscripted episode of Startup Unscripted, hosts Michael Dinsio and Jon Bertagni dive deep into the real-world process of dental equipment decisions with industry veteran Matt Zolfo. With over 850 startups under his belt and $100M+ in equipment sales, Matt shares his wealth of knowledge on what makes or breaks a practice before a single patient walks in the door.

They cover everything from the importance of having a trusted team (the “four B’s”) and rooting out those transactional reps, and how to avoid the common startup pitfalls like over-equipping too soon. This isn’t about brand pushing — it’s about building your dream practice without blowing your budget. If you’ve ever wondered how to make smart, scalable decisions for your dental office, this is the episode you can’t afford to miss. Plus, hear the guys riff on red flags, share industry war stories, and debate whether that “limited-time” offer is really as urgent as it sounds. This is part one of a power-packed conversation you’ll want to revisit more than once.

Reach out to John Bertagni at any time to discuss the best way to approach dental office spacial design, equipment specs, or capabilities and price ranges.
 
Connect with John https://www.linkedin.com/in/john-bertagni/
Or just email him: [email protected]
 

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This podcast series is brought to you by

Michael Dinsio founder of Next Level Consultants.
Michael Dinsio Coaches and supports docs through the entire dental start up process.
He has helped hundreds of dentists become practice owners.
 Reach Out him at https://nxlevelconsultants.com/dental-practice-ownership/starting-a-dental-practice/