Dental Start Up Unscripted

Kevin Bray joins Start Up Unscritped in this Episode to help you the Start Up Dentist jump into the accounting process 🧮. We get right into it with setting up your books 📒 within the first 30 days. Trust me if you've never used QuickBooks before,  you are gonna want to watch this Episode with Dental Accounting Pros.  The truth is... most business owners struggle with bookkeeping. Find the right professionals 👨‍💼👩‍💼 that really do want to help you succeed and take the time to educate you.

Like Kevin said in this episode, "It's Foundational... Good input equals Good output."
So Give Kevin a call 📞 for more info.  Just let him know you saw him on Start Up Unscripted!
It was Kevin's first ever podcast appearance! So make sure you tell him he did a great job.
Website: https://dentalaccountingpros.com/contact/

ALSO, Thanks for supporting this podcast ! ! ! 💕💖😍 Be sure to rate ⭐️⭐️⭐️⭐️⭐️ us on Apple Podcasts  

Comment 💬 on any of our social pages. We would love to hear from you. Let us know what you think 🧠! ! ! 

Don't forget, Mike and John are happy to answer any questions you might have along the way. 

This podcast series is brought to you by
Michael Dinsio @ Next Level Consultants
Reach Out him at https://nxlevelconsultants.com/dental-practice-ownership/starting-a-dental-practice/

JOIN us on SOCIAL
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WE HAVE A BEAUTIFUL WEBSITE!
Find more great content for startups - acquisitions - and established practice owners
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Subscribe to the NEW YouTube Channel
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How are you using your Patient Financing to get more cases accepted?
We asked Sameer Bhasin to educate us on what working with your front office team members looks like. If you aren't using patient financing options, you are literally leaving money on the table. Let's face it, your practice can't effectively offer in house payment plans. That's why we are talking about utilizing 3rd party patient financing options to your patients. 

In this Episode Michael Dinsio and John Bertagni find out why Care Credit might be the best option for your office. We talk about the risk of offering financing, patients payment options, practice cash flow, the patient application process, treatment presentation, patient communication etc...

With honesty and humor, the conversation unpacks the most common pitfalls providers face, like projecting personal biases, misjudging patient affordability, and simply not presenting payment options at all. Samir delivers practical insights, backed by real-world stats and examples, on how financing options like CareCredit not only help patients say "yes" to treatment—they also support cash flow, increase collections, and empower the team to lead with value over price.

Key Topics:

• Why “judging the book by its cover” is costing you treatment acceptance
• The psychology behind patient payment behavior
• The myth of “rich patients don’t finance”
• Tools and metrics to track CareCredit utilization (hint: aim for 10% applications!)
• Real-life case study: a $2M practice with only 4 applications all year
• How to empower your team to confidently present financing

To learn more about Care Credit contact Sameer Basin
tell him you saw him on Startup Unscripted!
[email protected]

This podcast series is brought to you by

Michael Dinsio, Next Level Consultants
Michael Dinsio Coaches and supports docs through the dental start up process.
He has helped hundreds of dentists become practice owners.
Reach Out him at https://nxlevelconsultants.com/dental-practice-ownership/starting-a-dental-practice/

WE want to hear that YOU are getting GOOD CONTENT from us.  
So PLEASE hit us up on Social. 

Thanks for supporting this podcast ! ! ! 💕💖😍

RATE ⭐️⭐️⭐️⭐️⭐️ us on Apple or Spotify.

Feel free to comment 💬 on any of our social pages we love to hear from our listeners. 
Please comment to let us know how we are doing!?

JOIN the Conversation on SOCIAL
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WE HAVE AN AWESOME WEBSITE!
Here you can get startup and acquisition episodes.
We are also providing PRACTICE MANAGEMENT content now as well!
https://dentalunscripted.com/

Subscribe to the NEW YOUTUBE Channel ▶️
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Get The Money working with Insurance Companies

Start Up Unscripted talks to Danielle at "Dental Accounts at Ease", about Billing, Insurance Credentialing, Treatment Presentation, Fee Schedules etc... This Episode touches on all the things doctors do not have time to manage and LITERALLY rely on someone else to manage for them. It's all about getting PAID... and It all hinges on having the right person. Someone who is SMART, KNOWLEDGEABLE, and EFFICIENT.

Why do 9.9 out of 10 startups make the same costly credentialing mistake?
What happens when you don’t enter fee schedules correctly? 
And how does all this chaos at the front desk kill patient trust and your bottom line?

Our guest Danielle breaks it down with hard truths, hilarious honesty, and the kind of practical insight that only comes from deep trenches of  experience that come from these important front office duties. Whether you're a new owner, scaling, or just tired of insurance headaches, this episode will shift how you think about revenue, leadership, and where your practice is bleeding dollars.

💥 Expect passion, raw talk, and an R-rating for REALNESS
💡 Key Takeaways:

• Credentialing must start before you open
• Fee schedules aren’t optional—they're everything
• Empower your front office or outsource strategically
• Billing and Credentialing can not be a DIY project

0:00 Intro Music
0:51 Episode Intro
3:33 Credentialing
9:13 Fee Schedule Maintenance
17:40 3rd Party Billing
30:13 Hiring Front Office
36:05 Treatment Presenting

JOIN the Conversation on SOCIAL
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https://www.instagram.com/dentalunscripted/
https//www.linkedin.com/dental-unscripted/

WE HAVE AN AWESOME WEBSITE:
here you can find content from Startup Unscripted & Acquisition Unscripted
We also have NEW content about Practice Management
https://dentalunscripted.com/

FIND OUR NEW CHANNEL ON YOUTUBE ▶️
https://www.youtube.com/@DentalUnscripted

This podcast series is brought to you by

Michael Dinsio, founder of Next Level Consultants.
He coaches and supports docs through the entire dental start up process.
He has helped hundreds of dentists become practice owners through startup or acquisition.
Reach Out him at https://nxlevelconsultants.com/dental-practice-ownership/starting-a-dental-practice/

ALSO, Thanks for supporting this podcast ! ! ! 💕💖😍

Be sure to rate ⭐️⭐️⭐️⭐️⭐️ us on Apple Podcasts and check out our social media pages as well.

Feel free to comment 💬 on any of our social pages we love to hear from our listeners. Let us know what you think 🧠! ! !

Mike Shoun frontman of Affordable Image Healthcare Marketing gets in front of the camera 🎥 & microphone 🎙 to record this podcast.
He brings his expertise 🙌 to Start Up Unscripted as we deep dive into Website Development & SEO Marketing. There really is a science 🔬 to this. Affordable Image is the company that specializes in getting Dental Start Up's a website 💻  looking great and optimized to be found online. 

Mike Dinsio and John Bertagni want to know why you can't just find a buddy 👨🏻 to put up a website for you ? ? ? Start Up Unscripted wants to know why Dentists cut 🚫 SEO out of their budget? Does it really pay-off over the long haul? or can it hurt you?

Simply put... if you ARE NOT paying for SEO Marketing for your website you are not positioning 🥇 your dental practice to be found online. There are hundreds of factors to consider when building a website. Companies like Affordable Image make sure Google can find your website and archive it in the correct way. Google 🤖 has become synonymous with SEARCHING and FINDING. SO listen up to find out why you actually do need SEO in your life. 

0:00 Music Intro
0:51 Episode Intro
3:28 Getting Found Online
8:32 Page 1 Competition 
13:08 The SEO Science
18:52 ROI on SEO
24:35 What You Can Do

ALSO, Thanks for supporting this podcast ! ! ! 💕💖😍

Be sure to rate ⭐️⭐️⭐️⭐️⭐️ us on Apple Podcasts and check out our social media pages as well.

Feel free to comment 💬 on any of our social pages we love to hear from our listeners. Let us know what you think 🧠! ! !

Mike and John are happy to answer any questions you might have along the way.

Join Start Up Uncensored on
Facebook  https://www.facebook.com/StartUpUncensored

Check out Instagram  https://www.instagram.com/startupuncensored

LinkedIn  https://www.linkedin.com/company/start-up-uncensored

We also have a great website where you can connect with all our partners from past shows ! ! !

https://dentaluncensored.com/

Subscribe to the Podcast :

Anchor FM : https://anchor.fm/startup-uncensored

Spotify : https://open.spotify.com/show/3kXlvj3No2Xwvz6n4IBPnJ

Apple : https://podcasts.apple.com/us/podcast/start-up-uncensored/id1524809649

This podcast series is brought to you by:

Michael Dinsio, MBA  Founder of Next Level Consultants

https://www.instagram.com/nxlevelconsultants/

https://www.nxlevelconsultants.com/

https://www.facebook.com/nxlevelconsultants/

Design & Marketing @ Affordable Image

https://affordableimage.com/dental-marketing/

https://www.instagram.com/affordableimage/

https://www.facebook.com/affordable.image/

#dental #office #SEO #marketing

Intro and Outro Music  SLPSTRM - "Do The Math" available at Artlist.io

Marketing your dental practice with Affordable Image, Desra Simpson lays out the entire process. 
From Logo Design to Website Development to Cards and Signage. 📬 ✉️ 
Michael Dinsio and John Bertagni ask the tough questions ❗️❓😵 

• Budgeting for Marketing
• ROI - Return on Investment
• Marketing Campaign Expectations and Tracking the Results

Marketing for your Dental Practice is easy with a team like Affordable Image, but it still requires your Vision and Dedication to grow the practice. We talk all about it in this Episode ! ! !  This is Part 1 of a 2 episode series. Because marketing is such a beast and a dental start up doesn't have patients without it. We talk about how the investment of money and time, equally correlates with the results you get back. 📈📊
Check out https://affordableimage.com/ and learn how they can help you when starting up your dental practice.

FIND THEM ON SOCIAL TOO!
https://affordableimage.com/dental-marketing/
https://www.instagram.com/affordableimage/
https://www.facebook.com/affordable.image/

ALSO, Thanks for supporting this podcast ! ! ! 💕💖😍

Be sure to RATE us on Apple Podcasts 👍 👍 and check out our social media pages as well. 

0:00 Intro Music
0:51 Episode Introduction
4:51 Create An Identity
12:11 Budget For Marketing
20:04 $25K to $30K
26:02 ROI & Follow Through
31:46 Community Outreach

JOIN the Conversation on SOCIAL
https://www.facebook.com/DentalUnscripted/
https://www.instagram.com/dentalunscripted/
https//www.linkedin.com/dental-unscripted/

VISIT THE WEBSITE!
We have combined startup and acquisition unscripted ALL IN ONE PLACE, plus NEW practice management strategies!
 https://dentalunscripted.com/

FIND OUR NEW CHANNEL ON YOUTUBE ▶️

 https://www.youtube.com/@DentalUnscripted

This podcast series is brought to you by

Michael Dinsio founder of Next Level Consultants.
Michael Dinsio Coaches and supports docs through the entire dental start up process.
He has helped hundreds of dentists become practice owners.
Reach Out him at https://www.nxlevelconsultants.com/start-up-practice-consulting.html

HR (Human Resources) that dirty little word that no one wants to deal with. 
It's the thing that just comes with owning a business and having employees. AND it's that thing that if not set up properly can cost YOU, big time 🤕. But don't worry my friends... Start Up Unscripted has found a partner 💃🕺that makes this all very easy and affordable. We sit down and talk with Ali Oromchian from HR for Health. 

Ali is just as passionate ♥️ about helping docs with their dental practice start up as we are. Just listen to this episode to see what we are talking about. Ali throws us a few tid-bits that can really help you get started with hiring, firing, onboarding, payroll, and more. If you are unsure or just have questions, go ahead and call HR for Health and ask away. They are a great partner because they have an entire system in place to support you and your dental practice needs. Click this link: https://dentaluncensored.com/hr-for-health/ and get in touch with Ali and his team! 

Thanks for supporting this podcast. Be sure to rate us on Apple Podcasts and check out our social media pages as well. Feel free to comment on any of your pages we love hearing from our listeners. Let us know what you think. Mike and John are happy to answer any questions you might have along the way. 

0:00 Music Intro
0:49 Episode Intro
3:06 Why HR Services
6:00 Put Systems In Place
12:52 3 Biggest Pitfalls
15:58 Hiring Process
20:28 Firing an Employee

JOIN the Conversation on SOCIAL
https://www.facebook.com/DentalUnscripted/
https://www.instagram.com/dentalunscripted/
https//www.linkedin.com/dental-unscripted/

WE HAVE A NEW WEBSITE!
Get all the old content and NEW with combined startup, acquisitions, and practice management tips.
https://dentalunscripted.com/

Subscribe to the Podcast on YOUTUBE
https://www.youtube.com/@DentalUnscripted
 

This podcast series is brought to you by

Michael Dinsio founder of Next Level Consultants.
Michael Dinsio Coaches and supports docs through the entire dental start up process.
He has helped hundreds of dentists become practice owners.
Reach Out him at https://nxlevelconsultants.com/dental-practice-ownership/starting-a-dental-practice/

Michael Dinsio and John Bertagni talk with Ian Lynch from Legend Networking. 
Ian started Legend Networking because of his passion to do the right thing for the start up dentist. His passion is to make sure your dental office is set up right from the start and there are no surprises 😳 later on down the road. 

This is a critical component when working in technology 🖥 today. Legend Networking has IT solutions for every scenario and they put it all down on paper in black and white so you can see exactly what you're going to get for your money, and where its all going to go in your new dental office. 

Mike and John want to know where the cost savings 💲💲💲are for your dental practice start up. They want to know how important it is to have a sound system or surveillance cameras. Because of the sheer volume of dental practices that Ian Lynch has designed and installed, he knows what hardware works best, and for a small investment.  Legend Networking also has 60 - 100 help desk technicians ready to support you along the way after installation. Let's see what we can learn from Ian, and possibly how can we cut down on the IT expenses when doing a dental start up.

0:00 Intro
2:09 Managed Services
9:30 Getting Set Up
17:14 Cost Savings
23:38 Sound & Surveillance

JOIN the Conversation on SOCIAL
https://www.facebook.com/DentalUnscripted/
https://www.instagram.com/dentalunscripted/
https//www.linkedin.com/dental-unscripted/

WE HAVE A GREAT NEW WEBSITE!
Check out our NEW site with all our CONTENT from startup, acquisitions, and now practice management
https://dentalunscripted.com/

Subscribe to the NEW CHANNEL on YOUTUBE ▶️
https://www.youtube.com/@DentalUnscripted

This podcast series is brought to you by

Michael Dinsio founder of Next Level Consultants.
Michael Dinsio Coaches and supports docs through the entire dental start up process.
He has helped hundreds of dentists become practice owners via startups.
Reach Out at https://nxlevelconsultants.com/dental-practice-ownership/starting-a-dental-practice/

PART 2: an this time around with DENTAL EQUIPMENT, we get into the nitty gritty. 
Start Up Unscripted wants to know what a GOOD dental equipment sales rep should be bringing to the table. 
We have left no stone unturned by recording two episodes just about dental equipment dealers. 

Pricing, Specs, Install Process, Service, etc...

The dental equipment dealers are there to help you make smart decisions; AND make the purchase/install process go through without a hitch 👏🍾🥂. Matt Zolfo explains how your equipment dealer/sales rep can be INSTRUMENTAL🧩 when planning & designing the layout of you ops... ALSO, understand how the equipment rep should be working with your dental specific contractor to avoid change orders and other costly mistakes along the way!

0:00 Music Intro
0:49 Episode Introduction
3:32 Who To Buy From
8:48 Equipment Layout
14:26 The Differentiator
22:10 How Critical Is Cabinetry
3:36 The Bottom Line

Please DO NOT Hesitate to reach out to John Bertagni CO-HOST
https://www.linkedin.com/in/john-bertagni/ 
Discuss with him the best way to approach dental office design, equipment specs, or capabilities and price ranges. 
He is always welcome to talk or email him directly

[email protected]

JOIN the conversation on SOCIAL
https://www.facebook.com/DentalUnscripted
https://www.instagram.com/dentalunscripted/

https://www.linkedin.com/company/dental-unscripteds

WE HAVE A GREAT WEBSITE
Our new CHANNEL has content about startups, PLUS acquisitions, and even practice management TIPS

https://www.dentalunscripted.com/

Subscribe to the NEW Podcast on YOUTUBE :

 https://www.youtube.com/@DentalUnscripted

This podcast series is brought to you by

Michael Dinsio founder of Next Level Consultants.
Michael coaches and supports docs through the entire dental start up process.
He has helped hundreds of dentists become practice owners.
Reach Out him at https://www.nxlevelconsultants.com/start-up-practice-consulting.html

We talk with Matt Zolfo. A well respected equipment supply rep. Between Matt Zolfo and John Bertagni, these two guys have seen it all. They talk about how a dental equipment dealer should approach the Dental Startup process. There are "red flags" 🚩🚩🚩 when someone is just trying to get your money and make a sale.  Look out for reps that DON'T try to understand your decision making process and what matters to you and your overall vision, budget, and time tables.

In this candid and unscripted episode of Startup Unscripted, hosts Michael Dinsio and Jon Bertagni dive deep into the real-world process of dental equipment decisions with industry veteran Matt Zolfo. With over 850 startups under his belt and $100M+ in equipment sales, Matt shares his wealth of knowledge on what makes or breaks a practice before a single patient walks in the door.

They cover everything from the importance of having a trusted team (the “four B’s”) and rooting out those transactional reps, and how to avoid the common startup pitfalls like over-equipping too soon. This isn’t about brand pushing — it’s about building your dream practice without blowing your budget. If you’ve ever wondered how to make smart, scalable decisions for your dental office, this is the episode you can’t afford to miss. Plus, hear the guys riff on red flags, share industry war stories, and debate whether that “limited-time” offer is really as urgent as it sounds. This is part one of a power-packed conversation you’ll want to revisit more than once.

Reach out to John Bertagni at any time to discuss the best way to approach dental office spacial design, equipment specs, or capabilities and price ranges.
 
Connect with John https://www.linkedin.com/in/john-bertagni/
Or just email him: [email protected]
 

JOIN the Conversation on SOICAL:
https://www.facebook.com/DentalUnscripted/
https://www.instagram.com/dentalunscripted/
https//www.linkedin.com/dental-unscripted/

WE HAVE A GREAT WEBSITE!
Go there to get more great content on startups, acquisitions, and NOW practice management TIPS!
https://dentalunscripted.com/

Subscribe to the NEW YOUTUBE CHANNEL ▶️
https://www.youtube.com/@DentalUnscripted
 

This podcast series is brought to you by

Michael Dinsio founder of Next Level Consultants.
Michael Dinsio Coaches and supports docs through the entire dental start up process.
He has helped hundreds of dentists become practice owners.
 Reach Out him at https://nxlevelconsultants.com/dental-practice-ownership/starting-a-dental-practice/

Dental Start Up Unscripted breaks down the difference between Hard Bid and Design Build.

 🚧 Construction cost easily add up to 70% 💰 of the budget on your dental practice start up. 

Bruce Johnson from APEX Design Build explains the process they use to bring those costs down.

In this unfiltered episode of Startup Unscripted, hosts Michael Dinsio and John Bertagni tackle one of the most misunderstood—and most expensive—parts of building a dental practice: construction. Joined by Bruce Johnsen from Apex Design Build, they dig into the critical differences between the traditional hard bid process and the increasingly popular design-build model.

Why do so many projects go over budget? 
Who’s responsible when plans fall short or are over budget? 
And how can dentists avoid getting stuck in the crossfire between architects and contractors? 

Bruce shares insight from decades of experience in healthcare design and construction, highlighting how Apex's one-stop-shop approach helps eliminate miscommunication and costly surprises. This episode is packed with hard truths, candid banter, and actionable advice for any doctor thinking about building or renovating their practice. If construction is 70% of your startup cost, you can’t afford not to listen.

Reach out to Bruce at Apex to get the answers you need when getting started with dental office construction planning.   

Contact Bruce Johnson - APEX Design Build  

Apex Design

[email protected] 

#847-288-0100

0:00 Intro Music
0:55 Intro Apex Design Build
6:38 Hard Bid
15:12 Why Design Build
22:39 Check and Balances
29:13 Job Bidding
34:10 Value Engineering

VISIT OUR NEW YOUTUBE CHANNEL
We've combined ALL OUR startup, acquisition, and practice management tips ALL IN ONE CHANNEL!

https://www.youtube.com/channel/@DentalUnscripted

This podcast series is brought to you by

Michael Dinsio founder of Next Level Consultants.
Michael Dinsio Coaches and supports docs through the entire dental start up process.
He has helped hundreds of dentists become practice owners.
Reach Out him at https://nxlevelconsultants.com/dental-practice-ownership/starting-a-dental-practice/